SEO & Growth Marketing Lead -

2 weeks ago


Bucharest, Romania Sagan Recruitment Full time

Job Title: SEO & Growth Marketing Lead
Location:
Remote - LATAM or CEE preferred
Salary Range:
up to 3500 USD

Work Schedule:
Monday to Friday, 9:00 a.m. to 5:00 p.m. CST (minimum 4-hour overlap with CT mornings)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

Sagan represents a fast-growing B2B manufacturer of polyurethane and elastomer processing equipment, serving clients in the aerospace, defense, and industrial sectors. The company is relaunching its digital presence to drive inbound demand from a highly specialized technical audience.

Position Overview:

We're looking for a full-time SEO & Growth Marketing Lead to drive qualified traffic, improve site performance, and support broader digital campaigns over time. This is a hands-on, mid-senior level role ideal for someone who can work independently, think strategically, and thrive in a lean team environment. You'll start by owning SEO and Webflow management, with room to grow into paid campaigns, email marketing, and more.

Key Responsibilities:

SEO Strategy & Execution

  • Build and execute a 6-month SEO roadmap across technical, on-page, and backlink initiatives
  • Conduct keyword research in niche B2B spaces (e.g. polyurethane processing, elastomer mixing, automation)
  • Optimize existing content and create briefs for high-intent landing pages and case studies

Website Management (Webflow + Figma)

  • Implement CRO best practices (A/B testing, CTAs, form flows)
  • Make ongoing site updates, including HTML/CSS tweaks and image compression
  • Collaborate on copy when gaps arise; support UX improvements

Analytics & Reporting

  • Set up and manage GA4, Google Search Console, and SEMrush
  • Track key KPIs (organic sessions, rankings, lead quality, conversion rates)
  • Deliver monthly performance reports with actionable insights

Digital Marketing & Lead Generation (Ramp-Up Phase)

  • Plan and launch targeted Google Ads and LinkedIn campaigns
  • Build and manage email workflows in Mailchimp or HubSpot
  • Publish LinkedIn posts and coordinate trade-show promotions

Cross-Functional & Ad-Hoc Support

  • Execute micro-tasks like meta tag edits, UTM tagging, and tracking pixel installs
  • Provide marketing input on product naming, print collateral, and trade show materials


Qualifications:

  • 3+ years of hands-on SEO and digital marketing experience, ideally in a mid-senior capacity
  • Track record of success in niche, technical keyword spaces
  • Strong technical SEO skills: Core Web Vitals, crawl budgets, schema markup
  • Proficiency with SEMrush, GA4, Tag Manager, Looker Studio, Webflow, and Figma
  • Strong written and spoken English; able to translate engineering concepts into clear marketing messages
  • Reliable, independent, and comfortable working with limited oversight


Nice-to-Haves:

  • Experience in polymers, elastomers, or capital equipment marketing
  • Familiarity with HubSpot CRM, Genius ERP, or similar platforms
  • Design ability in Canva, Figma, or Adobe XD for quick-turn marketing visuals
  • Knowledge of U.S. manufacturing buyer journeys and trade-show cycles


Resume Submission Guidelines:

To help us review your application efficiently, please submit your resume in text-based PDF format only.

Avoid uploading scanned documents, image files (JPG/PNG), or Word documents (DOC/DOCX) format to prevent your application from being overlooked.

Important: For timely processing, both your resume and introductory video must be submitted in English.



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