Lifecycle Marketing Coordinator

1 week ago

Bucharest, Bucureşti, Romania Bolt Full time 15,000 - 30,000 per year

We are looking for a Lifecycle Marketing Coordinator to help expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.

About Us
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission

About The Role
As a Lifecycle Marketing Coordinator you will work closely with our Marketing, Expansion & Product Teams, you'll be helping to expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.

This role is a good fit for someone with an understanding of user lifecycle, strong communication skills and high attention to detail.

Main Tasks & Responsbilites:

  • With the help of the Lifecycle Marketing team, support the performance of over 2000 automated messages by setting up the campaigns, editing the copy, visuals, and target audiences
  • Draft, localize, and implement new lifecycle messaging campaigns for active, passive, and churned users for assigned product line
  • Work closely with 30+ local teams to support sending market-specific and global ad-hoc communications
  • Debug and optimize active communication campaigns to ensure its best performance
  • Analyse existing communications and implement new messaging campaigns for active and churned users

About you:

  • You have at least 1 year of experience working in marketing, product, or a similar field
  • You have an understanding of user lifecycle and high interest in developing the knowledge further
  • You have excellent English copywriting skills
  • You have high attention to detail and ability to focus and prioritise
  • You have experience with lifecycle/email campaigns and communicating to large audiences is beneficial
  • You have experience with customer engagement tools (Leanplum, Braze, Intercom, etc) is a plus

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don't tick every box, please consider applying if you feel you're the kind of person described above

Why you'll love it here:

  • Play a direct role in shaping the future of mobility.
  • Impact millions of customers and partners in 600+ cities across 50+ countries.
  • Work in fast-moving autonomous teams with some of the smartest people in the world.
  • Accelerate your professional growth with unique career opportunities.
  • Get a rewarding salary and stock option package that lets you focus on doing your best work.
  • Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
  • Take care of your physical and mental health with our wellness perks.
  • Some perks may differ depending on your location and role.

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