Food & Beverage Marketing Coordinator

Additional Information

Job Number

Job CategorySales & Marketing

LocationJW Marriott Bucharest Grand Hotel, Calea 13 Septembrie 90, Bucharest, Romania, Romania, 50726

ScheduleFull Time

Located Remotely?N

Position Type Non-Management

POSITION SUMMAY

The F&B Marketing Coordinator plays a key role in driving the visibility and success of the hotel's food and beverage offerings. This position supports the development and execution of strategic marketing initiatives, digital campaigns, and promotional events that enhance guest engagement and revenue. Collaborating closely with the F&B and operational teams, the coordinator ensures consistent brand messaging across all channels, leverages partnerships, and monitors performance to optimize marketing efforts.

CORE RESPONSIBILITIES

F&B Marketing Strategy & Planning

• Support the development and execution of the annual F&B marketing strategy.
• Identify target audiences and design tailored campaigns to drive engagement and revenue.
• Conduct market research to monitor trends, guest preferences, and competitor activities.
• Assist in managing the F&B marketing budget and tracking expenditures.

Digital Marketing & Social Media

• Oversee the hotel's F&B social media presence (e.g., Instagram, Facebook), ensuring consistent and engaging content.
• Create and schedule multimedia content including photos, videos, and written posts.
• Plan and execute digital campaigns to boost brand awareness and guest interaction.
• Monitor and respond to online reviews, comments, and messages.
• Maintain and update F&B content on the hotel's website.
• Coordinate and manage email marketing initiatives.

Content Creation & Marketing Collateral

• Design and update promotional materials such as menus, flyers, brochures, and digital signage.
• Organize and oversee photography and videography sessions for F&B promotions.
• Write compelling and brand-aligned copy for marketing assets and online platforms.

Event Coordination & Promotion

• Assist in planning and promoting F&B events (e.g., themed brunches, wine dinners, seasonal activations).
• Develop marketing plans to support event attendance and visibility.
• Coordinate event logistics including décor, entertainment, and setup.

Partnerships & Collaborations

• Identify and cultivate relationships with local businesses, influencers, and media partners.
• Manage collaborative initiatives to enhance F&B brand exposure and guest reach.

Internal Communication & Coordination

• Liaise with F&B operations teams to ensure alignment and consistency in marketing execution.
• Communicate marketing plans, updates, and initiatives to relevant hotel departments.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
• Minimum of 1 year of experience in marketing, with a focus on digital and social media.
• Previous exposure to the food and beverage or hospitality industry is a strong advantage.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.