Head of Product Formulation

6 days ago

Bucharest, Bucureşti, Romania Happy Koala LLC Full time €120,000 - €180,000 per year

Head of Product Formulation & Innovation – Formulate the Future

Location: Global / Remote-First
Industry: Direct-to-Consumer | Supplements | Functional Foods
Stage: Proven Market Leader | Innovation-Driven | Global Scale

We're looking for a rare breed of product leader: part formulator, part innovator, part commercial strategist. Someone who sees around corners, understands what customers want before they do and has the technical and regulatory expertise to turn big ideas into compliant, scalable products that work.

You'll lead the end-to-end product development process, from ideation to launch, for one of the world's fastest-growing natural health brands. Our customers are deeply loyal, our mission is impact-driven, and our appetite for innovation is relentless.

What You'll Do

Own our product pipeline — develop new supplements and functional foods with commercial potential, global compliance, and best-in-class efficacy
 Lead formulation strategy — collaborate with world-class labs, scientists, and manufacturers to deliver breakthrough products
 Bridge art and science — blend innovation, customer insight, and scientific rigor to ensure each product is both market-leading and legally watertight
 Oversee testing, QA, and regulatory reviews — ensure all formulations meet the highest standards across key markets (US, UK, EU, AU, etc.)
 Collaborate cross-functionally — work with marketing, operations, legal, and CX to take products from concept to commercial success
 

This Is for You If:

You've developed top-selling products in the supplement, functional food, or natural health space
 You have deep knowledge of formulation science, ingredient synergy, and functional delivery systems
 You understand global compliance frameworks (FDA, TGA, FSA, EFSA, etc.) and can navigate them confidently
 You're fluent in product-market fit and think commercially, not just clinically
 You're endlessly curious, detail-obsessed, and want to build products that genuinely transform lives

Why Join Us?

A brand customers love — tens of thousands of loyal fans across 34 countries
 True innovation appetite — green lights for big ideas backed by resources and scale
 A team of high-performers — low ego, high standards, big outcomes
 Remote-first culture, fast-moving environment, and zero bureaucracy
 This is your chance to lead the future of health — and be proud of the products you put into the world
 A strong salary package with an attractive bonus structure

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