Food & Beverage Marketing Coordinator

Additional Information
Job Number

Job Category
Sales & Marketing

Location
JW Marriott Bucharest Grand Hotel, Calea 13 Septembrie 90, Bucharest, Romania, Romania, 50726VIEW ON MAP

Schedule
Full Time

Located Remotely?
N

Position Type
Non-Management

POSITION SUMMAY
You will be key person between Marketing, F&B Operations, and seven luxury restaurant teams—turning brand strategy into guest-loved experiences that drive covers and revenue. Reporting to the Marketing Manager, you'll execute the strategic F&B marketing plan, coordinate launches and campaigns across outlets, and own our core digital levers (web, reservations, CRM, gifting).

Core Responsibilities
Strategy & Planning

• Support the development and execution of the annual F&B marketing strategy for seven luxury outlets, aligned to hotel and brand goals.
• Identify target audiences and craft tailored campaigns to drive awareness, engagement, reservations, and check average.
• Conduct market/guest research and monitor competitor activity to surface actionable insights and opportunities.
• Assist with F&B marketing budget planning; track spend, POs, and ROI by initiative.

Digital Marketing & CRM

• Maintain and develop each restaurant's website pages and outlet listings; ensure menus, hours, photography, and CTAs are always current.
• Lead MoreCravings updates in partnership with Marriott Digital Field Marketing to maximize discovery and conversion.
• Be Champion online reservation platforms (Eat2Eat, SevenRooms, OpenTable): optimize profiles, availability, tags, widgets, and promo modules; align with hosts/restaurant managers on pacing and no-show reduction.
• Plan and execute a monthly digital newsletter via LCB (Marriott's CRM product): build audience segments, create content, set up journeys, deploy, and report on performance.
• Champion Gift Selling Online Platforms: own setup, promotions, landing pages, codes, and reporting; train F&B teams on usage and guest redemption; provide ongoing support.
• Coordinate and manage email marketing initiatives (ad-hoc campaigns, pre-arrival upsells, post-visit thank-you/ratings prompts).

Social Media & Reputation

• Oversee the F&B social presence (Instagram, Facebook): editorial calendar, daily posting, community management, and timely response to comments/DMs.
• Plan paid/boosted campaigns to drive event RSVPs, reservations, and gift sales; track results and optimize.
• Monitor and respond to online reviews (Google, TripAdvisor, OTAs) in brand voice; escalate service issues to Ops; mine feedback for insights.

Content Creation & Collateral

• Write brand-aligned copy for menus, social captions, web pages, newsletters, and promo assets.
• Design and update menus, flyers, table tents, digital signage, and screens.
• Brief, organize, and oversee photo/video shoots (shot lists, styling, usage rights, and post-production); maintain an up-to-date asset library.

Events & Activations

• Co-create concepts and promotional plans for themed brunches, wine dinners, chef collaborations, and seasonal activations.
• Drive end-to-end event marketing: positioning, messaging, content, paid support, partner amplification, RSVPs, and on-site capture.
• Coordinate décor, entertainment, and setup with Ops—ensuring on-brand execution.

Partnerships & Collaborations

• Cultivate relationships with local businesses, wineries, producers, media, and influencers to extend reach and credibility.
• Manage external collaborators (agencies, photographers, designers, influencers) for quality and on-time delivery.

Cross-Functional Coordination

• Be the daily bridge between Marketing and Operations: share calendars, campaign toolkits, and SOPs; gather feedback; ensure floor teams are enabled.

Analytics & Reporting

• Track KPIs across channels: reach, engagement, CTR, open rate, reservations, covers, RevPASH impact, gift sales, and campaign ROI.
• Produce concise monthly dashboards and insights; recommend next steps and tests.

What You'll Own (Platforms & Processes)

• Websites & outlet pages (Hotel Website, Restaurant Sites + MoreCravings)
• Reservations ecosystems (Eat2Eat, SevenRooms, OpenTable)
• LCB newsletters & CRM journeys
• Gift selling platforms (setup, promos, training, reporting)
• Social channels (content, community, paid boosts)
• Asset production (photo/video shoots, collateral, digital signage)

QUALIFICATIONS AND EXPERIENCE:

• 2–4+ years in F&B, hospitality, lifestyle, or agency marketing.
• Strong writer/storyteller with design sensibility; comfortable with Canva/Adobe/Epsilon and short-form video workflows.
• Hands-on with web CMS, social schedulers, and CRM tools; bonus points for SevenRooms/OpenTable/MoreCravings/LCB experience.
• Data-curious: you measure, learn, and iterate.
• Organized, proactive, and collaborative—equally at home on the restaurant floor and in the content calendar.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International.
Be
where you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International.
Be
where you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.