Marketing Director

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Title: Marketing Director
Date: Nov 13, 2025

Location:

Bucuresti, B, RO

At Bergenbier, part of Molson Coors, we believe in togetherness, transparency, and evolution as we empower our colleagues to craft exceptional brews that can stand the test of time and be enjoyed by generations. Our shared passion for this industry has united us since 1994, and we take great pride in celebrating our successes and life-moments together.

Discover Your Bergenbier Experience As a Marketing Director

• A country leadership role with direct accountability for the growth and development of our brand portfolio in Romania.
• The purpose of this role is strategic planning, development and operative follow up of Marketing activities in the Romania, with the ambition to build extraordinary brands and experiences which will help us become first choice for consumers and customers. To consistently demonstrate core marketing skills and disciplines with a sharp commercial perspective on current performance as well as long range plans.
• To lead the brand and wider commercial team to develop brand, communication and innovation activities that delivers against consumer needs, category opportunities and incremental profit targets.
• To own accountability to the plan and be demanding of the other key contributors in the business to their targets.
• To build a leadership style that engages and galvanizes individuals and teams across the business functions behind the brands' purpose, the plan and their accountability in it.
• To develop trust and respect and deliver impact throughout the business from acknowledging success to being intolerant of any activity that falls short of the company's and/or brand's purpose and ambitions.

More About Your Role

• To develop and own the marketing long-term plans, to which the Country Leadership Team is aligned, that are built on a combination of consumer benhaviour insight and trends, category dynamics across the customer base and the share and profitability requirements of our business. Continually reviewing our plans to reduce our costs whilst increasing our impact on consumer/customer affinity towards our brands. Able to turn long-term plan into an annual marketing plan translated into monthly operating commercial plans.
• Lead, develop and fully integrate the Brand Identity Model for each brand into a communications plan that outperforms the competitive set. Based on a passion for understanding the consumer and the context that informs preference and choice. Being clear on how the positioning differentiates us from the competition and is able to drive preference through best-in-category executions.Translate the identity model into all consumer touchpoints ( i.e packaging, sponsorships, digital and social media etc.).
• To provide the business with an ongoing review of brand health and P&L dashboard that clearly identifies and measures the key activity that have been committed to across all the functions. To be relentless in undertsanding how the brand is performing weekly, monthly and against annual and longer-term objectives based on both the inputs and the outputs. Being accountable for delivery of brand activity that is category leading whilst also holding the wider business to account for their role in driving brand health. This includes a clear view on the Brand end-to-end value chain and overall P&L performance.
• Manage overall marketing budget and corresponding budgets for all beer brands for the purpose of development of brand image and long-term brand performance (yearly brand plan of all brands with the goal of reaching volume, market share and profitability targets). Continually reviewing our plans to reduce our costs whilst increasing our impact on consumer/customer affinity towards our brands.
• To lead and develop a team who can support the delivery of the above responsibilities, equipping them with the technical and professional capability to deliver high-quality output on a repeating basis. To identify a talent pipeline - to find, assess and attract individuals that can raise our game.

This Role Is Crafted For You If Have

• University Degree - Marketing, Business or related;
• Marketing specific degree plus Post Graduate/MBA and/or professional Marketing or Finance qualifications
• 10+ years in marketing or trade marketing roles
• 5+ years in senior leadership roles (managing 10+ people)
• 5+ year's experience in FMCG which is quite fresh (ie. not more than 3 years out of FMCG)
• to have been solely accountable for brand plans and performance whilst delivering through and developing a team of brand managers.
• indirect Sales/Customer experience with responsibility to deliver topline
• a track record of delivering brand plans through development and execution of a range of core marketing disciplines, all supported by strong commercial understanding.
• a track record of brand turnaround and repositioning
• a track record of managing a more complex portfolio (5+ brands)
• a track record of intensive usage of digital and social media whilst developing brands
• a track record of building strategic long-term plans and brand portfolio strategies which successfully lead to top line growth
• beverage industry experience
• direct Consumer Insight experience
• direct Category Management experience
• direct Sales/Customer experience
• Fluent in English – both verbal & written.

Our Perks (benefits) For You

• Inclusive culture and team, as we value the diverse perspectives that help us to innovate;
• Career growth opportunities both in country and in our Global Molson Coors family;
• Marketing capability skills development program (Molson Coors divisionally designed);
• Unlimited free access to LinkedIn learning platform and ;
• Diverse and creative projects and strong team expertise which will enhance your capabilities;
• Remuneration package including fixed benefits (life insurance, medical subscription, Christmas bonus, annual leave bonus, childbirth, and marriage bonus, Bookster to name a few);
• Budget for flexible benefits;
• Attractive compensation and benefits package;
• Private health insurance;
• 23 days of vacation/annual leave;
• "My Day"- a day off on your birthday;
• Annual performance bonus;
• Company car;
• Hybrid working.

Join for the brands, stay for the people.
At Bergenbier, we are driven by our passion for beverages, and our identity is composed of more than 500 colleagues who work at our headquarter in Bucharest, the production unit in Ploiesti, and the distribution network located throughout the country. As a part of the Molson Coors Beverage Company, one's of the largest beer producers in the world, we firmly believe that together with us you can create exceptional drinks that will withstand the test of time: Bergenbier,Caraiman, Madri, Beck`s, Stella Artois, Staropramen, Corona, Leffe, Franziskaner, Löwenbräu, Miller, Hoegaarden, Noroc, Fresh 0.0%.