Senior Director, Marketing Frontline Activation

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

What You'll Do For Us

• Develop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the OU category and brand growth targets.
• Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
• Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team
• Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
• Provide input on OU-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
• Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
• Provide direction, leadership and coaching to 3 Brand Managers and to members of project teams.
• Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Manage local brand('s/s') NR, GP, DME to deliver the OU brand growth and financial targets.

Qualifications & Requirements

• Bachelor's degree required
• Significant marketing and leadership experience years), including marketing activation. Experience across multiple categories and innovation experience (demonstrated ability to lead a concept from idea to shelf) is considered a plus.
• Ability to understand market dynamic, competitive moves/understanding and design relevant plans to win in the market, leveraging business, finance and commercial insights.
• Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
• Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
• Proven record of leadership impact and coaching teams. Experience working in cross-functional and cross-geographical teams is preferred.
• Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.

Skills
Leadership; Media Planning; Portfolio Management; Brand Strategy; Creative Process; Analytical Thinking; Consumer Segmentation; Competitive Assessments; Quantitative Research; Digital Media Strategy; Life Cycle Management (Inactive); Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Management; Brand Architecture; Channel Management

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.