Associate Product Marketing Manager

Associate Product Marketing Manager (Go-To-Market)

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.

You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you'll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more.

About you:

We are looking for an Associate Product Marketing Manager (GTM) to join our Accommodation division in EMEA. In this role, you will be responsible for driving go-to-market success for our products in the EMEA, ensuring product launches, campaigns, and sales enablement materials resonate with local audiences and deliver commercial impact. You will work cross-functionally with product, sales, and marketing, and will be the go-to person for ensuring products are successfully positioned and launched in the EMEA.

Day-to-day, you will:

· GTM Leadership & Execution: Own the creation and delivery of sales enablement toolkits for product launches (decks, one-pagers, FAQs, training materials); translate product strategy and positioning into compelling campaign messaging for EMEA customers; partner with digital and marketing teams to brief, activate, and track campaigns.

·Market Research & Insights: Conduct competitor and market research with regular updates for the EMEA market; analyse sales funnel and pipeline data to identify challenges and recommend GTM solutions.

· Localisation & Customer Focus: Adapt global propositions for the EMEA market to ensure resonance with the audience; capture customer use cases and journeys to demonstrate product value; collaborate with Customer Success to identify upsell and retention opportunities and feed them into GTM plans.

· Cross-Functional Collaboration: Act as the GTM lead for assigned products in EMEA, ensuring alignment with Product, Sales, and Marketing stakeholders; secure accountability and input from key stakeholders; track progress and ensure delivery of GTM initiatives.

Your skills and experiences might also include:

· Experience & Market Knowledge: 3+ years in product marketing, GTM, or related enablement roles (preferably in SaaS or hospitality), with a strong understanding of the EMEA hospitality market and customer needs.

· Communication & Messaging: Excellent writing and communication skills, able to translate product features into clear, differentiated customer messaging.

· Project & Execution Skills: Strong project management abilities, comfortable juggling multiple priorities and deadlines, and able to turn strategic direction into tangible GTM assets.

· Analytical & Strategic Mindset: Curious and data-driven, with the ability to analyse markets, competition, and customer insights to inform GTM strategies.

What are we all about?

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.

Love Work. Love Life. Be You.