Product Marketing Manager

2 weeks ago

Bucharest, Bucureşti, Romania Replika Full time 40,000 - 80,000 per year
About Replika

Replika is an AI companion loved by 35M+ users around the world. We're redefining what it means to connect with technology — emotionally, intelligently, and personally. From mobile to VR, we're building an experience that feels less like software and more like someone who gets you.

We've been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast. All for one reason: people connect with Replika in a deeply human way.

We're scaling fast, rebranding with a top design agency, and taking on bold challenges to become the most human AI on the planet.

About this role

We're looking for a Product Marketing Manager to work closely with the User Acquisition team and drive the performance of our web funnels.

What You'll Be Doing
  • Research competitor funnels and identify opportunities for improvements or new scalable funnel concepts.
  • Own the full cycle of funnel development: idea generation, launch, A/B testing, analysis, and scaling.
  • Run A/B tests for funnels, pricing, and payment flows to improve conversion rates and pLTV.
  • Continuously test new funnel approaches and refine the Value Proposition based on user and business insights.
  • Prioritize and implement initiatives that improve key metrics, identify growth hacks, and help achieve target ROI.
What We're Looking For
  • Strong understanding of A/B testing processes, analytics, and key KPIs (CPA, CR, pLTV).
  • Experience launching funnels at scale (e.g., 5+ new funnels per week).
  • 1+ years of experience as a Product Marketing Manager
  • Solid analytical skills and experience working with metrics, experimentation, and user/market research.
  • Ability to collaborate effectively with product and engineering teams and influence decision-making.
  • English level Upper-Intermediate or higher for working with documentation, competitors, and the team.
What You'll Get
  • A chance to build a product that actually matters to millions of people
  • Freedom to work remotely with a globally distributed team
  • Offsites in different countries with people who actually like each other
  • A trustworthy, high-responsibility environment where your ideas really matter

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