Product Marketing Manager

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

• Leads and executes the product go to market plan including developing the marketing plan, prepare sales channels & Support Channels readiness in order to meet product objectives.
• Works on the positioning clients (companies) value proposition & activation for the brand.

Your next challenge:

What you'll be doing:

• Create and implement marketing plan consisting of initiatives with impact in Marketing & Sales Funnel and also with impact in Customer Experience and increased Customers Loyalty;
• Create and execute communication campaigns for the product(s) s/he is in charge to build & strengthen the product's equity over a period of time ;
• Understand the in-depth customers needs in the addressable clients segments and design innovative plans to meet those expectations of clients;
• Tailor marketing activities and communication with products and segment specificities in order to reach maximum results;
• Cooperate tight and regular with internal stakeholders (ie. Product Management, Digital Team, Sales, CX&Ops, etc) and external stakeholders (ie. Agencies) in order to build and implement successfully marketing plan;
• Drive awareness & purchase intent for the product(s)
• Develop marketing campaigns to deliver on business objectives for the Product
• Involve in the running of specific digital campaigns for clients;
• Run product-specific, tactical marketing campaigns
• Continuous tracking of competition actions through specific tools related with the products and customer segments
• Track regular results (ie. leads, sales volumes/values) both in Marketing and Sales Funnels related with the marketing plan activities and suggest adjustments measures if necessary

You're a match

Education Requirements:

• BA/Master's degree in Business, Marketing.

Work Experience Requirements:

• At least 4-6 years in marketing which includes experience in product marketing.
• Brand Management - positioning, value proposition, branding & nomenclature, writing briefs; Go-to-market planning & execution.
• Ability to conceptualize solutions for the different segment needs that exist in the market.
• Strong knowledge in Competitive analysis, business analysis, market assessment.

Languages:

• Fluency in English

Competencies:

• Cultivates innovation: Creates new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Your location

• Bucharest

Your team

• Marketing Team

Your location

• Bucharest, Bulgaria

Happy at work

1) A meaningful job: Be the change Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter - a lot Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun

3) An empowering environment: Be yourself At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.