Senior CRM Executive

We are looking for a skilled and data-driven professional to join our team as a
Senior Casino CRM Executive.

In this role, you will take the lead in strategic campaign planning and advanced segmentation to maximize customer lifetime value. You will be instrumental in shaping our player engagement strategy, managing CRM campaign execution, and using data insights to define goals, optimize performance, and support
NetBet's
broader marketing objectives.

What You'll Bring:

• 3-5 years of CRM or lifecycle marketing experience, ideally in the iGaming/casino sector.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Advanced knowledge of CRM tools and campaign automation.
• Strong understanding of customer behavior, lifecycle marketing, and user retention strategies.
• Strong analytical ability to interpret customer data, define strategies, and report insights.
• Experience in setting campaign goals, KPIs, and contributing to retention strategies.
• Excellent project management and stakeholder communication skills.
• Strong commercial awareness and understanding of player behavior in online casinos.
• Optimove Experience a plus.
• Fluency in both Romanian and English required.

Your Responsibilities:

• Plan and deliver daily, weekly, and monthly CRM campaigns (email, SMS, push, onsite messaging), with a focus on personalization and customer journey design for casino players.
• Ensure campaigns are accurate, timely, and aligned with marketing calendars, promotions, and product launches.
• Develop and refine segmentation strategies to improve targeting and campaign effectiveness.
• Work closely with design and content teams to brief and QA campaign assets.
• Contribute to defining CRM KPIs and long-term engagement goals in collaboration with the CRM Manager.
• Analyze campaign performance and player behavior data to identify trends, opportunities, and areas for improvement.
• Work with BI to develop data insights to support decision making.
• Produce actionable insights and recommend strategic adjustments to increase retention and revenue.
• Support A/B testing initiatives to optimize messaging, timing, and incentives.
• Maintain compliance with regulatory requirements and responsible gambling standards.
• Stay on top of industry trends, CRM innovations and competitor tactics in retention marketing.

Join us in creating unforgettable customer experiences and be part of our dedicated team

Why Join Us?

• Be part of a forward-thinking company in the online casino and sports betting industry.
• Join a team of dedicated professionals in a supportive, growth-oriented environment.
• Work on exciting projects that challenge your skills and help you grow.
• Attractive benefits, including coffee, fresh fruit, pizza day.
• Private health insurance for peace of mind
• Bookster monthly subscription.
• Team-building events and sports activities to foster a great working environment.

About us

This position is outsourced through REI Development Services on behalf of NetBet.

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world's favourite online gaming brands.

NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy.

This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.

NetBet entered the Romanian market in the summer of 2015, and since July 2016, has held an ONJN license for organizing online gambling activities for 10 years. On NetBet, players can enjoy sports betting, live betting, lottery games, casino games, and live casino, and our offering is continuously expanding.