Senior CRM Executive

About Tide
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide Facts

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - we're diversity champions
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

About The Team
The product you'll be working on, alongside an energetic, dedicated, and fun team, is one of the most exciting new products within Tide - one that will help our members invest their funds to drive their growth.

About The Role
We're looking for detail oriented, curious, explorative, commercially focused CRM Executive looking for their next step - someone that will take on and help us expand rapidly growing product areas within Tide. You'll be equally at home building automation, analyzing results and working with immediate stakeholders to take the story of performance to the business.

As a Senior CRM Executive you'll be

• You'll be inheriting an excellent base line communications programme that you'll be tasked to expand, drive and optimize through ever increasing personalisation and automation.
• You will help deliver and develop the existing engagement marketing CRM programme, with a strong focus on driving the all important metrics through automation and personalisation, working closely with product, content, BI and other Marketing team members
• You'll have day to day ownership of campaigns with a clearly defined growth plan for and we expect the portfolio to grow substantially
• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love
• Building and optimizing key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications
• Developing and delivering a CRM test-and-learn pipeline across multiple channels including in-app, web, email & SMS end-to-end, including ideation, execution, analysis and optimisation
• Analyzing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance
• Work closely with the rest of the Engagement Marketing team as well as a number of other cross-business stakeholders
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities

What We Are Looking For

• You have c.2-3 yrs of expertise in end-to-end CRM retention marketing management across a number of sub-products and business units
• You've developed and delivered CRM programmes, demonstrating proven results against targets.
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights
• You have experience in segmentation and targeting
• You have A/B and MVT testing experience
• You have solid communication and reporting skills and are able to work well in partnership with technical and non-technical team members
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) - you're famous for solving colleagues' spreadsheets and reporting problems
• You have the ability to handle multiple projects and adapt to changing priorities
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style
• You may have worked in Financial Services, Cards, start-ups, finance services or tech space
• You have a curious nature, good organizational skills and impeccable attention to detail

What You'll Get In Return

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Personal L&D budget
• Mental wellbeing platform
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.
Disclaimer
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