CRM Ops Team Lead

It's an exciting time to join Superbet, we're entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we're looking for a new colleague to partner with our team to bring these to life.

We are looking for a highly organized and detail-oriented Senior CRM Operations Team Lead to join our team. As a Senior CRM Operations Executive, you will play a crucial role in managing and maintaining our customer relationship management (CRM) system, ensuring its smooth operations, and supporting the needs of the business.

You will work closely with cross-functional teams to assess our CRM requirements and continuously optimize our processes to enhance customer satisfaction.

We are looking for someone who:

• Has 3+ years of experience in CRM management, or a similar role
• Is a native Romanian speaker with English at a business proficient level
• Has strong analytical skills with experience in data segmentation and reporting tools (e.g., Tableau, Power BI)
• Has the ability to effectively communicate with stakeholders and collaborate across teams
• Is eager to drive continuous improvement, flexible to challenge issues/opportunities
• Has good organizational and prioritization skills, able to communicate project status effectively
• Has a flexible attitude and is responsive to accommodate last-minute requests
• Is enthusiast, creative, and motivated to achieve goals beyond what is required
• Has the ability to work well in a team and demonstrate strong ownership of all work-related areas
• Understanding of betting products, services, and customer engagement strategies would be a plus

What you'll be doing:

• Plan and execute multi-channel CRM campaigns (email, SMS, inbox, social media)
• Manage the end-to-end campaign process, including testing, setup, execution, and performance tracking
• Manage end-to-end bonusing process, including testing, setting and execution
• Monitor campaign performance and provide actionable insights
• Ensure compliance with local regulations and legislation to manage risks effectively
• Contributes in improving bonus and CRM tools
• Prepares weekly reports regarding activities performed and challenges encountered
• Tests and provides feedback for the development of new features proposed by the development teams
• Ensure data integrity and adherence to data privacy regulations (e.g., GDPR)

About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet's ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group's global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards
In 2019, Blackstone Inc., the world's largest private equity firm, recognized Superbet's vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).