CRM Specialist

17 hours ago

Bucharest Metropolitan Area, Romania Global HR Services Full time 25,000 - 60,000 per year

We're looking for a
CRM Specialist
to join the Marketing team at
VIVA GAMES
and help our client thrive within the online gambling industry.

The role is on-site in
Floreasca
area,
District 1.

If you have marketing skills and experience, if you have a healthy dose of curiosity, love learning about new tools and you're always looking for ways to innovate, then this is the job for you

So, don't hesitate to send us your CV

Competences & Skills:


• 2+ years' experience in CRM role, B2C campaigns


• 2+ years experience in email marketing


• Good HTML and mass email platform knowledge


• Considered a plus experience in CRM within iGaming industry


• English fluent


• Confident with MS Excel, comfortable with data manipulation


• Understanding of CRM tools


• Proven experience in data analysis and interpretation


• Familiarity with customer segmentation and personalized marketing practices


• Willing to learn new things and to adapt through a dynamic business model

Job responsibilities:


• Responsible for implementation of customer loyalty, retention and reactivation campaigns for the online gambling platform (casino and betting).


• Execute all planned marketing campaigns for CRM, this involves: set-up Bonuses in platform, create email, SMS, on-site, push notifications, prepare the segmentation, create campaigns in platform and setting up the scheduling for the campaigns.


• Create Bonuses in platform from the scratch.


• Create audience segmentation logic using a variety of data sources and elements to create and deliver personalized messages.


• Build communication flow to ensure optimal timing and frequency of messaging.


• Ensure all communication campaigns are properly segmented & tested prior to send.


• Create and maintain a detailed list of all automated campaigns, across all relevant channels.


• Update and manage the CRM communications campaigns calendar.


• Monitoring, analyzing and reporting implemented marketing campaigns.


• Preparing creatives for campaigns / promotions, by working closely with designer and copywriter.


• Working close with digital marketing manager, CRM Coordinator, Customer Manager, Call Center Manager, Tester and Head of Casino.

What we offer:


• Meal tickets;


• Premium medical subscription to Regina Maria;


• Gift vouchers and bonuses for Holidays;


• Undetermined work contract;


• Opportunities for personal and career development.

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