TikTok Media Manager

Position Overview

**Department:** Marketing/Digital  

**Experience Level:** 4+ years in TikTok management and strategy  

**Focus:** TikTok-first brand awareness growth and viral content leadership

Core Objective

Drive explosive brand awareness on TikTok through strategic short-form video content, trend-jacking, community building, and data-driven optimization. Transform the brand into a TikTok cultural presence that generates organic reach, builds engaged communities, and converts viewers into brand advocates through platform-native storytelling and viral campaign strategies.

Key Responsibilities

TikTok Strategy & Trend Leadership:

• Develop and execute comprehensive TikTok-specific strategies aligned with brand awareness objectives, leveraging the platform's unique algorithm, For You Page (FYP) dynamics, and trending audio/hashtag opportunities

• Monitor TikTok trends daily and implement rapid-response content strategies to capitalize on viral moments, sounds, challenges, and cultural conversations relevant to the brand

• Conduct competitive analysis of top-performing TikTok accounts in the industry and adjacent spaces to identify content gaps, differentiation opportunities, and emerging best practices

• Lead cross-functional collaboration with marketing, creative, and product teams to ensure TikTok content authentically represents brand values while maintaining platform-native authenticity

Brand Awareness Campaign Management:

• Together with the PPC Manager, create and oversee large-scale TikTok advertising campaigns leveraging TikTok Ads Manager, including In-Feed Ads, TopView, Branded Hashtag Challenges, and Branded Effects

• Design viral content strategies focused on achieving FYP placement, maximizing organic reach, and driving brand recognition through thumb-stopping creative hooks and entertainment-first storytelling

• Develop and execute TikTok creator partnership programs, collaborating with micro and macro-influencers to amplify brand reach through authentic UGC and partnership content

• Manage crisis communications and reputation management on TikTok, responding to comments, duets, stitches, and brand mentions with speed and brand-appropriate tone

Content Creation & Production:

• Own end-to-end TikTok content calendar management, ensuring consistent posting schedules optimized for TikTok's algorithm (minimum 3-5 posts per week)

• Create platform-native TikTok videos using CapCut, leveraging trending effects, transitions, text overlays, and audio to maximize engagement and shareability

• Together with the Copywriter, develop scroll-stopping hooks, captions, and on-screen text that drive watch time, completion rates, and comment engagement

• Test diverse content formats including educational content, behind-the-scenes storytelling, user-generated content campaigns, comedy sketches, POV videos, and day-in-the-life series

• Leverage TikTok's native editing features, green screen effects, duet/stitch functionality, and live streaming capabilities to create interactive brand experiences

Analytics & Performance Optimization:

• Track and analyze TikTok-specific KPIs including video views, average watch time, completion rate, shares, saves, profile visits, follower growth rate, and FYP placement frequency

• Generate comprehensive TikTok performance reports with actionable insights for stakeholders, demonstrating ROI of both organic and paid initiatives

• Optimize content strategy based on TikTok Analytics data, A/B testing different hooks, video lengths, posting times, hashtag strategies, and content themes

• Monitor TikTok comments, DMs, and brand mentions to track audience sentiment, identify community feedback patterns, and engage authentically with followers

• Utilize TikTok Creative Center and trend discovery tools to identify emerging sounds, hashtags, and content opportunities before they reach peak saturation

Community Building & Engagement:

• Build and nurture TikTok community through consistent engagement with comments, responding to video replies, creating duets and stitches with user content, and fostering two-way conversations

• Develop TikTok-specific branded hashtag challenges that encourage user participation, UGC creation, and viral spread across the platform

• Establish brand voice and personality on TikTok that balances authenticity, entertainment value, and strategic brand messaging without appearing overly corporate

• Identify and engage with brand advocates and micro-communities within TikTok, fostering relationships that drive organic word-of-mouth growth

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field

• 4+ years of hands-on TikTok management experience with demonstrated success in growing accounts from zero or scaling established presences to 100K+ followers

• Proven track record of creating viral TikTok content with videos achieving 100K+ views and consistent FYP placement

• Experience managing TikTok advertising budgets exceeding $50K and delivering measurable brand awareness results through paid campaigns

• **Native or fluent Romanian speaker** with cultural fluency to create locally relevant content and engage authentically with Romanian-speaking audiences

Technical Skills:

• Advanced proficiency in TikTok Ads Manager including campaign setup, audience targeting, creative optimization, and conversion tracking

• Expert-level video editing using CapCut, including mastery of trending effects, transitions, text animations, audio syncing, and export optimization

• Deep knowledge of TikTok Analytics, Creative Center, and third-party TikTok analytics tools for performance tracking and trend identification

• Understanding of TikTok algorithm mechanics, FYP ranking factors, engagement signals, and content distribution patterns

• Proficiency in Canva for creating supplementary graphics, thumbnails, and branded visual assets

• Knowledge of TikTok SEO best practices including hashtag strategy, keyword optimization in captions, and discoverability tactics

Core Competencies:

• **Platform-native creativity:** Ability to create entertaining, authentic TikTok content that doesn't feel like traditional advertising

• **Trend agility:** Fast-moving mindset to identify and execute on trending opportunities within 24-48 hour windows

• **Strategic thinking:** Translate business objectives into TikTok-specific content strategies that drive brand awareness while respecting platform culture

• **Community management:** Strong interpersonal skills for building genuine connections with TikTok audiences through comments, replies, and collaborative content

• **Analytical mindset:** Data-driven approach to content optimization balanced with creative intuition about what will resonate emotionally

Key Performance Indicators (KPIs)

Brand Awareness Metrics

• Follower growth rate with quality audience targeting (target: 15-25% monthly growth)

• Total video views and average views per video demonstrating expanding brand visibility

• FYP placement frequency and percentage of views from For You Page vs. Following feed

• Share of voice compared to competitors in relevant TikTok conversations and trending sounds

• Branded hashtag performance, including view counts and user-generated content volume

Engagement & Viral Performance

• Video completion rate and average watch time (target: 70%+ completion rate)

• Engagement rate, including likes, comments, shares, and saves relative to views

• Share rate and save rate as indicators of viral potential and content value

• Duet and stitch volume showing audience desire to interact with brand content

• Profile visit rate and follower conversion rate from video views

Campaign Performance

• Paid campaign ROAS and CPM for TikTok advertising initiatives

• Branded Hashtag Challenge participation rates and UGC volume

• Influencer partnership performance, including engagement rates and audience sentiment

• Traffic and conversions driven from TikTok bio link and in-video CTAs

Professional Development

• TikTok for Business certification with ongoing training on new advertising products and creative best practices

• Access to TikTok Creator Marketplace and partnership opportunities with platform representatives

• Conference and training budget for staying current with short-form video trends, creator economy developments, and platform algorithm updates

• Networking opportunities with TikTok creator community and brand marketing peers

This role offers an exceptional opportunity for a TikTok-native strategist to own the brand's entire presence on the world's fastest-growing social platform, driving measurable business impact through innovative short-form video strategies and authentic community building.