PPC Manager

• 7+ years of PPC experience in-house for a brand/retailer or an agency

• Advanced English skills (both verbal and written)

• Good understanding of how search engines work

• High Knowledge of thе following platforms:

• Zapier and/or N8N,

• Google Ads,
• Google Analytics,
• Google TagManager,
• Meta Ads,T
• TikTok
• X Ads
• LinkedIn Ads

• Knowledge of other PPC platforms

• Google Ads Fundamentals and Advanced Certified

• Comprehensive understanding of keyword research

• Good analytical skills

• Strong understanding of how PPC fits into thе area of digital marketing

• Excellent Communication skills

• Excellent interpersonal skills

• Excellent at working with deadlines

• Organised, self driven and proactive

• Excellent problem solving skills and meticulous attention to detail

• Seek continuously to improve their work and learn.

-Experience in data analysis and reporting

• Knowledge of SEO and digital marketing concepts

• Working knowledge of analytics tools (Clarity, SemRUSH, WebTrends etc.)

• Analytical thinking with strong maths skills

Job Description

• Crеatе аnd mаnаge PPC campaigns on the biggest plаtforms: Googlе Ads, Youtube Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Bing Ads аnd оthеr relevant advertising platforms;

• Conduct extensive keyword rеsеаrch, anаlyzе & tеst kеyword performance;

• Analyse and test different creative, different ad copy;

• Continuously optimise in order to achieve client's ROI targets

• Key Analytics & Performance reporting to team members and to management.

• Providing clear reports and analysis on performance across multiple marketing channels and segmentations to better advise on-going strategy -  traffic source (organic, PPC, direct), device type, geographic location)

• Reporting on key metrics, interpreting and analysing trends and providing insights based on available web analytics data;

• Using A/B testing to improve customer satisfaction and site performance;

• Combining web analytics and customer data to develop key customer insights;

• Analysing online user behaviour, conversion data and the customer journey;

• Monitoring web related data and drawing business conclusions from the data;

• Ensuring integrity of web analytics data and integrating with other sources of data;

• Spotting the potential to implement new methodologies and improve analytical procedures;

• Identifying and monitoring emerging trends, threats, innovations and competition

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• Plan, create, and manage PPC campaigns across a variety of channels

• Keyword research and management to optimise bids (add PPC keywords and negative keywords).

• Optimise bidding at keyword, placement, device, geographic, demographic, and other levels

• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.

What we offer:

-Remote job

-Young and ambitious team that will help you integrate quickly

-Private medical insurance

-Meal tickets

Who we are:

Established in the early 2010s, Atlantic London is a recognised educational agency and one of the fastest-growing education service providers that offers free professional guidance and support to students applying to academic studies in the UK.

We currently work with over 50 prestigious educational institutions all over the United Kingdom. We provide access to their courses & educational programmes.