CRM Engagement Lead

2 weeks ago

Romania Tide Platform Full time €60,000 - €80,000 per year
ABOUT THE TEAM
ABOUT THE ROLESome of the things you'll be doing:
  • Enabling your team by setting clear direction and clearing any roadblocks that may occur.
  • Providing coaching and direction, and taking pride in supporting your team in their development.
  • Setting the campaign strategy across multiple Tide products.
  • Monitoring, reporting and presenting on Tide Core KPIs and campaign performance to Tide senior management and wider stakeholders.
  • Supporting the team with building, executing and optimising campaign workflows.
  • Define a full testing and personalisation roadmap for your areas.
  • Support finance forecasting across Tide's strategic modes of discovery.
  • Manage stakeholder relationships and support strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics, Finance and Product development.
  • Driving wider cross CRM best practise.
WHAT WE ARE LOOKING FOR
  • You have a passion for marketing in a scale-up environment, and have 7-10 yrs of relevant experience.
  • You've previously coached and developed a high performing team.
  • You've have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base.
  • You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds) business objectives.
  • You have excellent communication skills - you can persuade and inspire colleagues, across all levels of the business, including SLT, and are able to pitch the message differently, and clearly, to all.
  • You are well organised with a passion for speed, efficiency and people management.
  • You love to take the initiative and are comfortable taking measured risks.
  • You are curious and explorative.
  • You love a big challenge - especially for your targets.
  • You use data and evidence above your opinion.
  • You know how to lead and coach an established, mature team to even even greater heights.
  • You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of "One Team" at Tide.
  • You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively.
  • You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members.
  • Experience of Banking, Financial Services or Small Business Marketing are beneficial but not essential.
  • Experience using the Iterable Marketing platform is beneficial but not essential.
  • Experience using the Looker reporting suite is beneficial but not essential.

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