Social Media Marketing

2 weeks ago

Romania Uvation Full time $90,000 - $120,000 per year
Job Overview:

As a Social Media Analyst within our Marketing team, you will play a critical role in analyzing, optimizing, and reporting on both organic and paid social media efforts. Your primary focus will be on driving awareness, engagement, and qualified lead generation for our SaaS and IT solutions, targeting B2B decision-makers across North America.

This role demands a data-driven marketer with strong expertise in both paid and organic strategies, particularly across platforms such as LinkedIn, X (Twitter), Meta, and YouTube. You will collaborate closely with demand generation, product marketing, and content teams to improve campaign performance and align social media efforts with business objectives.

Responsibilities: Strategy & Analysis:
  • Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS.
  • Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation.
  • Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space.
Organic Social Media:
  • Monitor and analyze the effectiveness of organic content across all active platforms.
  • Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey.
  • Optimize publishing schedules, formats, and messaging based on data insights and content performance.
Paid Social Media:
  • Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals.
  • Set up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting.
  • Continuously test creatives, messaging, and audience segments to drive performance in high-value B2B accounts.
Cross-Functional Collaboration:
  • Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives.
  • Present social media reports and insights to stakeholders, making proactive recommendations for improvement.
Requirements: Experience:
  • 3–5 years of hands-on experience in social media analytics and campaign execution.
  • Proven experience running and optimizing B2B social media campaigns for SaaS or IT products, with a strong understanding of the North American market.
  • Proficient with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and tools like Sprout Social, Hootsuite, or HubSpot.
Technical Skills:
  • Deep understanding of B2B social media metrics, full-funnel tracking, and performance attribution.
  • Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo.
  • Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio.
Soft Skills:
  • Strong analytical and critical thinking skills, with a detail-oriented approach.
  • Excellent communication and presentation skills.
  • Ability to manage multiple priorities in a fast-paced, cross-functional team environment.
  • Self-motivated with a collaborative and proactive work style.
Other:
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred.
  • Experience with SaaS buyer personas, B2B funnels, and account-based marketing (ABM) strategies is a plus.

  • Paid Social Media Marketing Manager

    2 weeks ago

    Romania Careers at Tide Full time €60,000 - €100,000 per year

    ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small...

  • Media Buyer

    2 weeks ago

    Romania IMPACT BRANDS Full time €3,000 - €4,000 per year

    IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world. At...

  • Graphic Designer

    2 weeks ago

    Romania Creatunity Full time €40,000 - €60,000 per year

    We are looking for a versatile and imaginative Graphic Designer to join our dynamic team at Creatunity LLC. As a Graphic Designer, you will craft visually compelling and impactful materials that captivate our audience. Your work will include: Product Graphics: Create engaging visuals for new product launches Landing Pages: Design...

  • Business Development Representative

    2 weeks ago

    Romania Learntastic Full time €40,000 - €60,000 per year

    Job Description:Develop and maintain relationships with end-users to achieve business goals Reach out to and qualify leads through outbound calling and social media Maintain and grow existing leads while identifying new opportunities Conduct customer surveys and develop effective B2B sales strategies Meet and exceed sales quotas through targeted...

  • CRM Marketing Engagement Lead

    2 weeks ago

    Romania Careers at Tide Full time €80,000 - €100,000 per year

    ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small...

  • Data Protection Lead

    2 weeks ago

    Romania TDCX Full time €40,000 - €80,000 per year

    BeMoreDo you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company.Work with the world's most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore Top Reasons to work with TDCXAttractive remuneration,...

  • Director of Direct Response

    2 weeks ago

    Romania Nebroo Full time €60,000 - €80,000 per year

    Please watch this Loom video for a detailed explanation of the role: DISCLAIMER: Who this is NOT for This role isn't for traditional corporate marketers or brand strategists with no direct response experience. It's also not a fit for media buyers who only focus on ad execution without touching funnel strategy, offer creation, or creative direction. ...

  • CRM Ops Team Lead

    2 weeks ago

    Romania Superbet Full time €40,000 - €60,000 per year

    We are looking for a highly organized and detail-oriented Senior CRM Operations Team Lead to join our team. As a Senior CRM Operations Executive, you will play a crucial role in managing and maintaining our customer relationship management (CRM) system, ensuring its smooth operations, and supporting the needs of the business. You will work closely with...

  • Sales Development Representative

    2 weeks ago

    Romania Valutico Full time €18,000 per year

    Company Description: Valutico is a B2B FinTech company that operates an international valuation platform designed to empower financial service providers and valuation professionals with data-driven tools for more efficient analysis. What are we looking for: An enthusiastic Sales Development Representative (SDR) for Eastern Europe to become a vital part...

  • Strategic Key Account Manager, Romania

    2 weeks ago

    Romania Mindray Full time €60,000 - €80,000 per year

    Location: Bucharest, Romania Affiliates to a Mindray office in Romania, based in Bucharest, involves frequent travels across the country. Reporting to the General Manager, Mindray Southeast Europe About UsFounded in 1991, Mindray is a leading global provider of medical devices and solutions. Firmly committed to our mission to...