Marketo Technical Operations Expert

7 days ago


ClujNapoca, Cluj, Romania Evalueserve Romania Full time $90,000 - $120,000 per year

Elevate Your Impact Through Innovation and Learning

Evalueserve is a global leader in delivering innovative and sustainable solutions to a diverse range of clients, including over 30% of Fortune 500 companies.

With presence in more than 45 countries across five continents, we excel in leveraging state-of-the-art technology, artificial intelligence, and unparalleled subject matter expertise to elevate our clients' business impact and strategic decision-making.

We have 4,500+ talented professionals operating across 45 countries, including India, China, Chile, Romania, the US, and Canada. Our global network also extends to emerging markets such as Colombia, the Middle East, and the rest of Asia-Pacific.

Recognized by
Great Place to Work
in India, Chile, Romania, the US, and the UK in 2022, we offer a dynamic, growth-oriented, and open culture that prioritizes flexible work-life balance, diverse and inclusive teams, and equal opportunities for all.

About Risk and Quant

Risk and Quant is one of the fastest growing practices at Evalueserve. As an RQS team member, you will address some of the world's largest financial needs with technology proven solutions. You would solve these banking challenges and improve decision making with award winning solutions.

What you will be doing at Evalueserve:

Responsible for overseeing and managing the overall technical and operational components of our marketing automation platform, Marketo. Enhance our marketing automation capabilities to help achieve our business goals and drive revenue growth. With your deep expertise in Marketo, you will be able to learn our instance, make recommendations for strategic improvements, and execute on those plans. You will ensure optimal system performance, data cleanliness and accuracy, and effective operational and lead management workflows. You will also design and implement practical and scalable solutions according to evolving business needs to deliver high impact results and a best-in-class Marketo instance.

Marketo Platform Administration

  • Monitor and manage the technical configuration, performance, integrations, and optimization of the instance.
  • Promptly address error messages, system notifications, or critical alerts.
  • Monitor deliverability stats and bot/spam traps to maintain sender score and reputation.
  • Research and identify new solutions and integration improvements in support of evolving business needs and goals.
  • Ensure all operational processes and workflows are documented and that all information is up to date.

CRM Sync

  • Configure and manage data flow between Marketo and SFDC, including field mappings and troubleshooting sync errors.
  • Forge a deep, collaborative partnership with CRM and Enterprise Technology teams.

Lead Management and Optimization

  • Design, implement, and maintain lead management processes, lifecycle and scoring models, and automated workflows.
  • Regularly monitor programs and campaigns to identify opportunities for improvement.

Data Management & Governance

  • Manage and continuously improve operational programs (opt-in compliance, unsubscribe, data normalization, lead scoring, bounce handling, inactivity flagging).
  • Ensure data accuracy and completeness through deduplication, cleansing, and enrichment.
  • Review database and email preferences growth to ensure no abnormalities.
  • Proactively review and identify areas to increase efficiencies with automation.

Analytics & Reporting

  • Produce and review monthly and quarterly reports on email performance, lead flow, engagement, and database growth.
  • Analyze data insights to provide actionable recommendations that improve performance and engagement.

What we're looking for:

  • Bachelor's degree.
  • 5+ years minimum experience as a Marketo Administrator or Architect, or similar role; expert or practitioner certification strongly preferred.
  • Extensive Marketo/Salesforce sync hands-on experience and a deep understanding of Mkto/SFDC custom objects and sync features/functionality.
  • Proficient in email deliverability optimization including DNS configuration (SPF and DKIM).
  • In depth experience setting up and managing custom objects, webhooks, and API and LaunchPoint integrations.
  • Experience in Financial Services or another highly regulated industry is a plus.
  • Strong analytical skills with the ability to interpret data and generate insights to drive marketing strategies.
  • Exceptional organizational and project management skills, combined with meticulous attention to detail and the ability to multi-task and meet deadlines in a fast-paced environment.
  • Excellent written and oral communication skills in English.

Disclaimer:
The above job description serves as an informative reference for the tasks you may be required to perform. However, it does not constitute an integral component of your employment agreement and is subject to periodic modifications to align with evolving circumstances.

Please Note
: We appreciate the accuracy and authenticity of the information you provide, as it plays a key role in your candidacy. As part of the Background Verification Process, we verify your employment, education, and personal details. Please ensure all information is factual and submitted on time. For any assistance, your TA SPOC is available to support you
.



  • Cluj-Napoca, Cluj, Romania CyberGlobal Full time 15,000 - 25,000 per year

    Company DescriptionCyberGlobal provides expert cybersecurity services to protect businesses and help them stay competitive in a constantly evolving digital landscape.Role DescriptionThis is a full-time on-site role for a Technical Sales Support Specialist located in Cluj-Napoca. The Technical Sales Support Specialist will be responsible for providing...


  • Cluj-Napoca, Cluj, Romania Unity International HR & RR Full time 40,000 - 60,000 per year

    Position SummaryTheHR Expert – Recruitment & Outsourcingis a strategic and operational HR professional responsible for delivering comprehensive human resource solutions, with a primary focus on recruitment, talent outsourcing, and workforce optimization. The incumbent will play a critical role in designing, implementing, and managing talent acquisition...


  • Cluj-Napoca, Cluj, Romania Wirtek Full time 40,000 - 60,000 per year

    About the RoleWe are seeking a skilled Cybersecurity Operations & Maintenance Specialist to support the delivery, operation, and continuous improvement of IT Cybersecurity Services. This role combines hands-on technical responsibility with advisory functions, ensuring the security, stability, and compliance of IT systems and processes. The successful...


  • Cluj-Napoca, Cluj, Romania Iron Mountain Full time 25,000 - 35,000 per year

    At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That's why we need smart, committed people to join us. Whether you're looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.We provide expert, sustainable...


  • Cluj-Napoca, Cluj, Romania Wirtek Romania Full time 40,000 - 60,000 per year

    About the RoleWe are seeking a skilledCybersecurity Operations & Maintenance Specialistto support the delivery, operation, and continuous improvement of IT Cybersecurity Services. The successful candidate will not only manage and maintain existing services but also provide expert advice to users and stakeholders on cybersecurity best practices.What you'll be...


  • Cluj-Napoca, Cluj, Romania Bosch Romania Full time €30,000 - €60,000 per year

    About Bosch Engineering Center ClujSince its establishment in 2013, Bosch Engineering Center Cluj plays an essential role in the current transformation of the mobility sector. Through its extensive expertise in software, hardware & mechanical engineering, reliability engineering, as well as sales planning, the center contributes to the development of...


  • Cluj-Napoca, Cluj, Romania Flutter International Full time €90,000 - €120,000 per year

    Technical Compliance Manager - Flutter StudiosTech Compliance Manager (M)Location: Dublin, Leeds, Cluj, SofiaThe Technical Compliance Manager plays a pivotal role within Flutter Studios Team to develop in-house content development, ensuring its compliance with regulatory standards, and its distribution to a wide array of Flutter Brand partners, including...


  • Cluj-Napoca, Cluj, Romania Mercer Full time 20,000 - 60,000 per year

    Are you ready to embark on an exhilarating journey as aTechnical Solution Specialist?In this role, you will be the driving force behind defining technical solutions that not only meet the needs of our business but also unleash their full potential. Get ready to make a lasting impactWorking closely with stakeholders, you will dive deep into the intricacies of...

  • Technical Buyer

    5 days ago


    Cluj-Napoca, Cluj, Romania CSi Romania Full time €15,000 - €64,000 per year

    Founded in 2004 in Cluj-Napoca,CSi Romania, as part of the Mpac Group, develops and produces a wide range of handling and transport equipment for consumer goods. We work on great and complex projects for our clients located all over the world.If you want to find out more about us, please have a look at our websiteWe're looking for aTechnical Buyerto join our...

  • Technical Buyer

    3 days ago


    Cluj-Napoca, Cluj, Romania CSi Romania Full time 30,000 - 40,000 per year

    Founded in 2004 in Cluj-Napoca,CSi Romania, as part of the Mpac Group, develops and produces a wide range of handling and transport equipment for consumer goods. We work on great and complex projects for our clients located all over the world.If you want to find out more about us, please have a look at our website We're looking for aTechnical Buyerto join...