CRM Specialist

12 hours ago

Bucharest, Bucureşti, Romania Global HR Services Full time 30,000 - 60,000 per year

We're looking for a
CRM Specialist
to join the
Marketing team at Winbet
and help our client thrive within the online gambling industry︇︂︈︄︌︀︈︂︆︄︃︁︁︌︈︂︇︍︈︆︅︊︄︈︌︊︂.

If you have marketing skills and experience, if you have a healthy dose of curiosity, love learning about new tools and you're always looking for ways to innovate, then this is the job for you

So, don't hesitate to send us your CV :)

Competences & Skills:

  • 2+ years' experience in CRM role, B2C campaigns
  • 2+ years experience in email marketing
  • Good HTML and mass email platform knowledge
  • Considered a plus experience in CRM within igaming industry
  • English fluent
  • Extremely organized with a passion to drive optimization
  • Confident with MS Excel, comfortable with data manipulation
  • Understanding of CRM tools
  • Technical skills
  • Proven experience in data analysis and interpretation
  • Familiarity with customer segmentation and personalized marketing practices
  • Willing to learn new things and to adapt through a dynamic business model

Job responsibilities

  • Responsible for implementation of customer loyalty, retention and reactivation campaigns for our online gambling platform (casino and betting),
  • Execute all planned marketing campaigns for CRM, this involves: set-up Bonuses in platform, create email, SMS, on-site, push notifications, prepare the segmentation, create campaigns in platform and setting up the scheduling for the campaigns.
  • Configuration of bonuses in platform from the scratch.
  • Create audience segmentation logic using a variety of data sources and elements to create and deliver personalized messages
  • Build communication flow to ensure optimal timing and frequency of messaging.
  • Ensure all communication campaigns are properly segmented & tested prior to send.
  • Create and maintain a detailed list of all automated campaigns, across all relevant channels
  • Create user journey including loyalty effects and realizing customer lifecycle campaigns and communications
  • Set up and launch internal tournaments and various game mechanics on the website
  • Update and manage the CRM communications campaigns calendar.
  • Monitoring, analyzing and reporting implemented marketing campaigns.
  • Preparing creatives for campaigns / promotions, by working closely with designer and copywriter
  • Working close with digital marketing manager, CRM Coordinator, Customer Manager, Call Center Manager, Tester and Head of Casino.

What we offer:


• Meal tickets;


• Premium medical subscription to Regina Maria;


• Bonus Performance System;


• Gift vouchers and bonuses for Holidays;


• Social support for special events;


• Undetermined work contract;


• Opportunities for personal and career development.

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