Base Strategy Manager

At Vodafone, we're not just shaping the future of connectivity for our customers – we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

As a Base Strategy Manager, you'll be at the heart of shaping Vodafone's marketing strategy for individual customers.

• You'll design and implement personalized offers that drive performance and customer loyalty, while continuously analyzing customer behavior to refine targeting and retention efforts.
• Your role will span campaign planning, strategic analysis, and cross-functional collaboration—ensuring that every initiative contributes to revenue growth, customer satisfaction, and long-term value.
• You'll also play a key role in product launches, budget planning, and the evolution of our customer base, while adhering to internal policies and contributing to a safe and compliant work environment.
• Develop and implement the base strategy and marketing plan for the individual customer segment.
• Design and manage personalized offer portfolios to achieve key performance indicators (ARPU, renewals, customer retention, satisfaction, and convergence).
• Build analytical models to support the development of tailored offers and deepen understanding of the customer base.
• Lead and monitor campaigns targeting existing customers throughout and beyond their contract period, aiming to increase loyalty and reduce churn.
• Collaborate with cross-functional teams (product managers, data analysis, market research, communications, sales channels, finance) to create effective communication strategies and personalized offers.
• Participate in product launch meetings to ensure optimal communication of new offers and promotions.
• Prepare and maintain weekly reports and presentations to track department performance indicators.
• Deliver detailed commercial requirements to IT for new projects and extract insights from complex analyses to inform commercial proposals.
• Ensure compliance with internal policies, data protection, health & safety, and emergency procedures.

• You are proactive and take initiative to move things forward without waiting to be asked;
• You have a keen eye for detail and strive for accuracy and quality in everything you do;
• You are eager to grow, learn, and take on new challenges;
• You enjoy working collaboratively and contributing to a team's success.
• You have intermediate knowledge of Excel and feel comfortable using it in your daily work
• Communicates clearly, collaborates effectively, and presents confidently to senior stakeholders
• Adaptable and flexible, thriving in cross-functional environments
• Understands telecom products and stays informed about industry trends
• You have proficiency in English, both written and spoken.

Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

• Hybrid working regime 2 days from the office, 3 days remote
• Special discounts for Vodafone employees, Friends & Family offers
• Demo telephone subscription - unlimited (voice and data)
• Medical subscription to a top private clinic & other medical benefits
• Insurance for hospitalization and surgical interventions
• Life insurance
• Meal tickets
• Bookster subscription
• Participation in development programs and challenging projects in the leadership area
• Access to internal Wellbeing & Recognition events
• Extra vacation days (for seniority, special events, volunteering)
• You will benefit from specializations in your field of activity, through programs based on modern training methods and systems

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance.

Together we can.

Internal candidates must always inform their direct manager when applying for a new position and must have at least 12 months of tenure in their current role before applying.

• Fixed term contract 2 years