Commercial Strategy Manager

Coca-Cola HBC Romania is the leader of the non-alcoholic beverage companies in Romania, top exporter, top employer and most sustainable company as externally recognized for 8 years in a row. Our company employs around 1500 people and serves 8.4 million people with a unique portfolio of quality brands.

We are committed to refresh the world and make a difference. We recognize the need to inform, motivate and engage our colleagues. We don't only build and sell brands that people love, we also focus on social and environmental responsibility to create a better future after us. Are you passionate about driving positive environmental and social change? Come and join us. The suitable candidate has the capacity to think strategically, collaborate cross-functionally, simplify complexity.

If you're ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead the way, join us at Coca-Cola HBC.

We Play to Grow and Win, Do you?

ResponsIbilities?

• Occasion
  : Understands the shopper and consumer behavior and defines the best consumer occasion for each type of package and customer
• Brand:
  supports the marketing and sales teams in developing the brand strategy by providing facts-based insights and by suggesting commercially relevant tactics at brand level
• Pricing:
  performs analysis of the pricing positioning vs. the competition and evaluates competition strategy; proposes the best positioning and strategy for each category and product, based on company strategy and market realities
• Pack
  : analyses the pack architecture and proposes the best strategy for packaging at channel and product level
• Channel
  : supports the overall channel strategy, by tailoring the company strategy to each specific channel particularities and profile in order to build a win-win approach
• Projects:
  Acting as a key stakeholder for projects concerning pack price architecture and drives for efficiency
• Key part in the process of translating the commercial strategy into the market
• Tracking the commercially relevant KBIs to monitor progress and suggest, when needed, corrective actions
• Supports the marketing teams in building the "selling stories" to the sales teams
• Develops and delivers trainings for the sales teams for the strategy set for each packaging type, price, channel.
• Is actively involved in the projects of the departments and participates in optimizing procedures
• Coordinates the Single Serve initiatives

Are these your secret ingredients?

• Min. 5 years in Commercial / Trade Marketing roles
• Understanding of consumer, shopper behavior & relevant market trends
• Expertise in building pack price architecture
• Strong analytical skills and high literacy in working with numbers
• The ability to make correlations between various data sources, understand cause-effect relationships in the market, formulate hypothesis
• Drive for results and financial acumen - knows to read and interpret P&L
• Solid knowledge of FMCG business is preferred
• Project and process management
• Good communication skills, agile in working with multiple stakeholders

Diversity, Equity & Inclusion:

At Coca-Cola HBC, we benefit greatly from the skills, experience and dedication of the diverse people who work with us. We expressly welcome applications from people with disabilities, different genders, ages, different sexual identities and with different ethnic backgrounds. We take a leading role in the area of corporate social responsibility and, with our corporate culture and our diversity & inclusion network, create "come as you are", a working environment that offers the space for diversity and equal opportunities – in the application process and throughout the entire employment relationship.

Sustainability:

Our sustainability strategy has been endorsed at the highest level in our business and is embedded into all our operations.

Our sustainability strategy focuses on seven major areas: climate, packaging, water, ingredients, nutrition, people and communities, and biodiversity. It is underpinned by a set of external commitments known as Mission 2025, further amplified by commitments to achieve a Net Zero carbon footprint by 2040 and net positive biodiversity by 2040.

In 2024, we continued to build our capabilities, collaborate and learn from our experience to build a strong and resilient business that is opening up a more sustainable future.

We are proud to remain global industry leaders in sustainability this year, with leading scores and rankings in ten of the most-recognised ESG ratings. We were ranked as the world's most sustainable beverage company in the Dow Jones Best-in-Class Indices for the eighth time. We believe our success comes from continuously evolving our business model to deliver growth and taking a strategic approach to sustainability. This approach allows us to both grow and make our business more resilient.

Only eligible candidates will be contacted, in a maximum of 2 weeks. All information will be treated as strictly confidential.