Product Marketing Specialist

2 days ago

Bucharest, Bucureşti, Romania Totogaming Romania Full time 40,000 - 60,000 per year

aEURc Bachelor`s degree in Marketing, Business, or a related field;

aEURc 2+ years of experience in the iGaming, sports betting, or online casino industry;

aEURc Strong knowledge of iGaming products (casino, sportsbook, virtual sports, and live dealer games);

aEURc Experience or knowledge on campaign management, player segmentation, and bonus optimization;

aEURc Understanding of promotional marketing strategies;

aEURc Ability to analyze marketing data and player behavior trends to make informed decisions;

aEURc Data-driven and analytical, with the ability to turn insights into actionable strategies;

aEURc Creative problem-solver, capable of developing innovative product marketing campaigns;

aEURc Highly organized, with strong project and time management skills and attention to detail;

aEURc Proactive and adaptable, able to thrive in a fast-paced, competitive industry;

aEURc Team player, with excellent collaboration and communication skills. Product Marketing Campaigns Execution:

aEURc Develop and execute product marketing campaigns, offers and promotions to enhance visibility and engagement for online casino and sportsbook offerings;

aEURc Work closely with the product, art, content and CRM teams to ensure smooth product launches, updates, and feature promotions;

aEURc Identify key customer segments and tailor marketing strategies to maximize user engagement.

Campaign Development and Performance Optimization:

aEURc Plan and execute promotional campaigns, tournaments, and player incentives that drive product adoption and revenue growth;

aEURc Analyze campaign performance metrics to optimize offers, improve customer retention, and increase ROI;

aEURc Implement A/B testing strategies to enhance campaign effectiveness and improve conversion rates.

Market Research and Competitive Analysis:

aEURc Conduct market research and competitive benchmarking to identify trends, customer preferences, and opportunities for product differentiation;

aEURc Monitor player behavior, game preferences, and emerging trends in the iGaming industry;

aEURc Provide insights and recommendations to improve product positioning and marketing strategies.

Cross-Functional Collaboration:

aEURc Work closely with content and creative teams to develop compelling promotional materials (banners, landing pages, ad copy);

aEURc Partner with digital marketing and paid media teams to optimize product visibility across multiple channels;

aEURc Collaborate with affiliates and external partners to increase product exposure and reach new audiences.

Performance Tracking and Reporting

aEURc Monitor product marketing KPIs, including conversion rates, player retention, bonus effectiveness, and customer lifetime value (LTV);

aEURc Generate weekly and monthly reports on campaign performance and player engagement trends;

aEURc Utilize Google Analytics, dashboards, and marketing automation tools to track campaign success and make data-driven decisions.

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