Performance Marketing Specialist

2 weeks ago

Bucharest, Bucureşti, Romania PRO TV Full time €40,000 - €80,000 per year

We presently have an opportunity in the Marketing team for a Performance Marketing Specialist.

This role will be responsible for executing, optimizing, and scaling paid media campaigns, working closely with the creative, brand, and analytics teams to ensure full-funnel performance.

Responsibilities:

  • Build, manage, and optimize campaigns across Meta (Facebook, Instagram) and Google (Search, PMax, YouTube, Demand Gen).
  • Apply audience targeting, bidding strategies, and ad creative variations to maximize performance.
  • Continuously test formats, creatives, and placements to drive lower CPA and higher conversion rates.
  • Track campaign KPIs (CPA, ROAS, CTR, CVR, etc.) daily and proactively identify areas for improvement.
  • Deliver clear and actionable performance reports and insights to stakeholders.
  • Use Google Analytics and platform-specific dashboards to track user behavior and campaign impact.
  • Brief creative assets tailored to media objectives and platform best practices.
  • Work with brand and content teams to ensure messaging alignment across the funnel.
  • Support full-funnel strategy from awareness through to conversion and retention.
  • Manage and allocate media budgets effectively across platforms and campaigns.
  • Ensure efficient spend pacing and adapt budgets based on real-time results.

Skills:

  • A performance marketer with strong technical skills and campaign instincts.
  • Analytical and results-driven, with the ability to turn data into decisions.
  • Agile, proactive, and comfortable in a fast-paced entertainment environment.
  • Deeply familiar with Meta and Google's ad ecosystems and constant updates.

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