Performance Digital Marketing Specialist

Performance Digital Marketing Specialist

The ideal candidate

We are seeking a
Performance Digital Marketing Specialist in BRILU internal marketing agency
to coordinate digital marketing activities and to help drive our digital presence, lead generation, and brand growth. We are looking for a highly experienced, campaign analytist, organized, and results-oriented
Performance
Digital Marketing Coordinator
to manage and execute multi-channel marketing campaigns across digital and traditional platforms.

Key Responsibilities

1. Campaign Management & Execution

• You will manage multiple clients accounts
• Plan, launch, and optimize
  all types of performance campaigns
  across Google Ads, Meta Ads (FB/IG), LinkedIn Ads, and Tik Tok.
• Create and manage
  remarketing campaigns
  across channels to maximize customer lifetime value.
• Manage budgets effectively to maximize ROI and achieve KPIs (CTR, CPA, ROAS, CAC, LTV).
• Execute A/B tests for creatives, targeting, and bidding strategies.
• Scale campaigns based on data-driven insights.

2. Funnel Optimization & Automation

• You will manage multiple clients accounts
• Design and optimize funnels across awareness, consideration, conversion, and retention.
• Implement and manage marketing automation workflows (email nurturing, lead scoring, segmentation).
• Collaborate with product and sales teams to align funnels with business goals.

3. Tracking & Attribution

• You will manage multiple clients accounts
• Implement and maintain tracking systems
• Ensure accurate attribution of conversions across campaigns and channels.
• Produce clear, actionable reports on campaign performance and funnel efficiency.

4.Email Marketing & Remarketing

• Build and optimize
  email marketing campaigns
  (newsletters, nurturing flows, abandoned cart, retention sequences).
• Manage
  remarketing campaigns
  across platforms to increase customer lifetime value.
• Use segmentation and automation to deliver personalized experiences and improve open and conversion rates.

5.Growth & Brand Awareness

• You will manage multiple clients accounts
• Contribute to multi-channel strategies combining PPC, SEO, content marketing, and social media.
• Support event promotion, webinars, and partnerships through performance-driven campaigns.
• Ensure consistency of messaging and alignment with Brilu's positioning.

6.
Multi-Channel Reporting & Insights

• Develop and maintain
  multi-channel dashboards and reports
  integrating data from Google Ads, Meta, LinkedIn, SEO, email, and CRM.
• Provide
  actionable insights and recommendations
  to optimize campaign efficiency and ROI.
• Present results to stakeholders in a clear, data-driven, and strategic manner.

Required Skills & Experience

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3–5 years of proven hands-on experience in performance marketing
  (Google Ads, Meta Ads, LinkedIn Ads).
• Strong analytical mindset with proven ability to manage and scale paid media budgets.
• Expertise in
  conversion rate optimization (CRO) and funnel building
  .
• Solid knowledge of
  tracking systems and attribution models
  (GA4, pixels, UTMs, CRM/automation integrations).
• Experience with
  marketing automation platforms
  (HubSpot, Klaviyo, ActiveCampaign).
• Strong project management and organizational skills.
• Excellent English communication skills (written and verbal).

Preferred Skills

• Experience with SEO and organic growth strategies.
• Familiarity with graphic design or creative tools (Canva, Adobe Suite).
• PR, influencer, or partnership marketing experience.
• Previous exposure to SaaS or AI-driven marketing solutions.

What We Offer

• Competitive salary based on experience + performance bonus
• Opportunity to work with
  cutting-edge AI marketing technology
  .
• Professional growth and continuous learning in performance and AI marketing.
• Collaborative, innovative, and fast-paced work culture.

About Brilu

Brilu is an advanced
AI-powered marketing solution
, designed to optimize business performance by leveraging Agentic AI technology to boost conversions. Our platform helps companies simplify marketing, improve ROI, and achieve measurable growth through smart funnels, automation, and predictive analytics.