Area Sales Manager

2 weeks ago

Bucharest, Bucureşti, Romania Anker Innovations LTD Full time €40,000 - €80,000 per year

Job Summary

We are seeking a dynamic and results-driven Area Sales Manager(contractor) to lead our consumer electronics sales efforts across Romania.

This role focuses on building strong relationships with diverse retail channels to secure store resources, drive sell-in (sales to retailers) and sell-out (sales to end consumers), gather competitive intelligence from stores, and provide timely feedback to optimize market performance. The ideal candidate will have a proven track record in retail sales management within the consumer electronics sector, with a deep understanding of the Romanian market.

Key Responsibilities

  1. Manage Diverse Retail Channels:Develop and maintain strategic partnerships with key retail outlets, including large chains, independent stores, e-commerce platforms, and specialty retailers, to expand market presence and achieve sales targets.
  2. Acquire and Optimize Store Resources:Secure and manage in-store resources such as shelf space, promotional displays, demo units, and staffing support to enhance product visibility and availability across all assigned retail locations.
  3. Drive Sell-In Performance:Execute sales strategies to increase sell-in volumes by negotiating orders, managing inventory levels, and ensuring timely product delivery to retailers. Achieve quarterly and annual sell-in targets through effective account management.
  4. Drive Sell-Out Performance:Implement in-store initiatives, including merchandising, promotions, staff training, and consumer engagement programs, to boost sell-out rates and maximize consumer purchases at the point of sale.
  5. Gather and Analyze Competitor Information:Regularly collect data on competitor activities, pricing, product placements, and promotional tactics within retail stores. Use this intelligence to identify threats and opportunities, and adapt sales strategies accordingly.
  6. Provide Timely Feedback and Communication:Report on market insights, sales performance, and competitor dynamics through weekly updates, dashboards, and meetings. Collaborate cross-functionally with marketing, supply chain, and product teams to communicate findings and drive agile decision-making.
  7. Monitor and Achieve KPIs:Track key performance indicators (KPIs) such as market share, sales growth, inventory turnover, and retail compliance. Conduct regular store visits to ensure execution excellence and address challenges promptly.

Qualifications

  • Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
  • Experience: Minimum of 5 years in sales management, with at least 3 years focused on consumer electronics in a retail environment. Proven experience in Romania's retail landscape is essential.
  • Industry Knowledge: Strong understanding of consumer electronics products (e.g., smartphones, appliances, audio devices) and retail channel dynamics.

Skills and Competencies

  • Sales and Negotiation: Expertise in driving sell-in and sell-out, with strong negotiation skills to secure store resources and partnerships.
  • Analytical Abilities: Proficiency in analyzing sales data, market trends, and competitor intelligence to inform strategies.
  • Communication: Excellent verbal and written communication skills in English and Romanian, with the ability to provide clear, timely feedback to stakeholders.

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