marketing manager

3 days ago

Bucharest, Bucureşti, Romania Dentstore Romania Full time 40,000 - 60,000 per year

The Marketing Manager will oversee the development and execution of integrated marketing strategies, ensuring alignment with Dentstore's business goals. This role requires a balance of strategic planning, team leadership, and hands-on involvement to optimize campaigns and company's image.

Key Responsibilities

  • Lead, mentor, and coordinate a team of specialists in:

Social Media & Ads:
manage campaigns, targeting, and performance optimization.

Graphics:
oversee production of newsletters, banners, and visual assets.

Content:
ensure high-quality and SEO-friendly content across company websites.

Blog & Video:
guide engaging storytelling through written and video content.

  • Collaborate with sales, product, and operations teams to align marketing strategies with business objectives.
  • Develop and coordinate marketing campaigns to increase brand awareness, customer engagement, and sales.
  • Monitor campaign performance, analyze results, and implement data-driven improvements.
  • Manage marketing budgets, ensuring efficient allocation of resources.
  • Maintain brand consistency across all platforms and communication channels.
  • Stay updated on industry trends, digital marketing best practices, and competitor activities.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 5-7 years of experience in marketing management or a similar role.
  • Strong knowledge of digital marketing, social media platforms, and content marketing.
  • Excellent communication, leadership, and project management skills. Experience in working with Monday is a plus.
  • Analytical mindset with the ability to interpret data and apply insights.
  • Proficiency with marketing tools (Google Analytics, Ads Manager, CMS platforms, email marketing software etc.).

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