Marketing Manager

Bucharest

Responsibilities:

Develop and execute targeted marketing strategies to generate leads and drive customer acquisition across the DACH region, focusing on enterprise clients in Retail and BFSI

Support the creation and implementation of account-based marketing (ABM) programs to engage decision-makers within key accounts, increasing awareness and pipeline growth

Collaborate with Sales and Business Development teams to define and execute Go-to-Market (GTM) strategies for priority verticals and target segments

Contribute to market segmentation and account prioritization using insights from customer behavior, market trends, and competitive analysis

Plan, coordinate, and execute integrated marketing campaigns — including digital, content, social media, email, events, and webinars — to drive engagement and lead generation.

Create and manage marketing content such as blog posts, case studies, newsletters, and sales enablement materials aligned with business objectives

Ensure brand consistency across all marketing channels and touchpoints

Work hands-on with marketing automation tools, CRM systems, and analytics platforms to monitor performance and optimize ROI

Partner with internal teams and external agencies to deliver high-quality marketing initiatives on time and within budget

Build and maintain relationships with key stakeholders, including enterprise clients, partners, and industry associations

Provide market and competitor insights to guide strategic decisions and identify new growth opportunities

Manage and monitor the marketing budget, ensuring efficient allocation of resources

Track KPIs, analyze results, and report on campaign effectiveness to key stakeholders

What are we looking for:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

7+ years of experience in B2B marketing, ideally with exposure to enterprise or account-based marketing

Proven experience developing and executing integrated marketing campaigns that drive lead generation and pipeline growth

Strong understanding of the Retail and/or BFSI sectors, with awareness of market dynamics and customer behavior (experience in the DACH region is a plus)

Hands-on experience with marketing automation, CRM (Pipedrive), and analytics platforms

Strong analytical and project management skills, with the ability to translate insights into actionable plans

Excellent communication and collaboration skills, comfortable working cross-functionally with sales and business development teams

Fluency in English; German is considered a plus

Personality profile:

Adaptable and Agile: Thrives in a dynamic, fast-paced environment, quickly adjusting to changing priorities and new challenges

Solution-Oriented: Proactive and resourceful, with a hands-on approach to solving problems and turning ideas into actionable marketing initiatives

Results-Driven: Focused on achieving measurable outcomes, tracking campaign performance, and continuously optimizing for impact and ROI

Strategic Yet Practical: Able to translate marketing strategy into concrete actions, balancing long-term vision with day-to-day execution

Collaborative and Team-Oriented: Works effectively across teams, building strong relationships with sales, business development, and external partners to deliver integrated results

Creative and Curious: Brings fresh ideas and a continuous improvement mindset, staying informed about market trends, tools, and best practices to enhance brand visibility and engagement

/benefits

Access to therapy

Bookster subscription

minditNomad

Flexible hours

Friendly office space

Fun activities

Gym subscription

Learning platforms

Medicover / Sanopass subscription

Wellbeing days off

Work from anywhere

/who we are

is an AI-driven custom software services company with +280 IT specialists with proven expertise in software & product engineering, artificial intelligence, business intelligence, data analytics & integration services. With offices in Switzerland, Germany and 4 delivery centers in Romania, we cover the entire development cycle from business research, consulting, and architecture to post-implementation testing and maintenance.

Partner of choice

With a customer-centric approach, we build an environment where partnerships thrive and turn them into long-lasting relations. It's a space of co-creation, innovation and top notch technologies to deliver outstanding custom software development.

Professional

We always deliver and this is one non-negotiable pillar of our culture. Be it product engineering or custom software development, the quality and ethics of our work are inherent to everything we do.

Authentic

We value everyone's uniqueness in the pursuit of framing a culture of equality, diversity and inclusion. Come as you are and stay true to yourself. We become the best version of ourselves together.

Team

Trust is our ultimate currency, and we use it to constantly enrich our kind community. When it comes to scaling, the team is our functional cell. We grow together, we learn together, we build together.