Junior CRM Executive

The
Junior CRM Casino/Sportsbook Executive
supports the planning, execution, and optimization of CRM campaigns aimed at engaging and retaining players. Working closely with the Senior CRM Executive, this role focuses on operational delivery, campaign setup, basic segmentation tasks, and performance monitoring. The position is ideal for someone looking to grow their skills in customer lifecycle marketing within the iGaming industry.

What You'll Bring:

• 0-2 years of experience in CRM, digital marketing, or lifecycle marketing (iGaming experience is a plus but not required).

• Strong organizational skills and the ability to manage multiple tasks simultaneously.

• Basic understanding of CRM platforms and campaign automation tools (training will be provided).

• Analytical mindset with the ability to interpret basic reports and performance metrics.

• Interest in customer behaviour, player retention, and lifecycle marketing.

• Good communication skills and the ability to collaborate across teams.

• Familiarity with casino or sportsbook products is an advantage.

• Experience with Optimove or Smartico is a plus but not essential.

• Must be Romanian and English-speaking.

Your Responsibilities:

• Assist in planning and delivering daily, weekly, and monthly CRM campaigns (email, SMS, push, onsite messaging) for casino and sportsbook audiences.

• Ensure campaigns are correctly set up, tested, and delivered on time.

• Support the creation and application of customer segments to improve targeting and campaign effectiveness.

• Collaborate with design, product, and content teams to brief creative assets and conduct quality checks.

• Work with the CRM Executive to ensure all campaigns align with marketing calendars, promotions, and product updates.

• Help track and report on campaign performance using available CRM tools and dashboards.

• Assist with gathering insights related to player behaviour, campaign engagement, and retention trends.

• Support A/B testing initiatives by setting up test groups and monitoring results.

• Participate in last-minute campaign needs for major sporting events or casino promotions.

• Ensure all CRM activity follows compliance guidelines and responsible gambling standards.

• Stay informed about CRM best practices, industry trends, and competitor approaches to player retention.

Join us in creating unforgettable customer experiences and be part of our dedicated team

Why Join Us?

• Be part of a forward-thinking company in the online casino and sports betting industry.
• Join a team of dedicated professionals in a supportive, growth-oriented environment.
• Work on exciting projects that challenge your skills and help you grow.
• Attractive benefits, including coffee, fresh fruit, pizza day.
• Private health insurance for peace of mind
• Bookster monthly subscription.
• Team-building events and sports activities to foster a great working environment.

About us

This position is outsourced through REI Development Services on behalf of NetBet.

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world's favourite online gaming brands.

NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy.

NetBet entered the Romanian market in the summer of 2015, and since July 2016, has held an ONJN license for organizing online gambling activities for 10 years. On NetBet, players can enjoy sports betting, live betting, lottery games, casino games, and live casino, and our offering is continuously expanding.