Senior Brand Manager Beverages Create, Non-Anchor Markets

2 weeks ago

Bucharest, Bucureşti, Romania PepsiCo România Full time 60,000 - 120,000 per year

Overview
Engages consumers, builds powerful love brands and generates strong business results

  • Contributes to achieving agreed business objectives and sustainable and profitable growth of PepsiCo Beverages business.
  • Co-leads the development and execution of brands' strategies and plans.

Responsibilities

  • BUSINESS PERFORMANCE: Contributes to delivery of agreed volume, revenue, profit and SOM for Beverages in Non-Anchor Markets (all European markets except for The United Kingdom). Understands the business and competitive environment. Recommends corrective actions for YTG to achieve financial goals, SOM and Brand Health KPIs.
  • STRATEGIC PLANNING: Contributes to the development of Brand Growth Strategy H1 and annual marketing activity calendar. Facilitates BU amplification of Brand Calendar to deliver strong local plans with efficiency in mind. Manages Budget.
  • COMMUNICATION: Leverages campaigns available in the system for deployment across the European markets. Leads communication development in case none of the available platforms addresses local Job to be Done's.
  • EXECUTION: Works with Business Units and other functions to land marketing projects. Ensures consumer centricity, effective use of resource and x-market learnings sharing.
  • RELATIONSHIP MANAGEMENT: Effectively collaborates with other functions (Commercialization, Insights, internal agencies, legal/finance etc.), other marketing teams (Global team, Anchor markets, BUs) and external partners. Executes information requests in a timely manner.

Qualifications

  • University degree, Marketing/Management degree is an advantage.
  • 6+ years of marketing experience (including creating communication campaigns).
  • Experience with business processes: calendar planning, conducting marketing activities, brand/product launches, consumer research, budget control.
  • Strong Strategic thinking.
  • Ownership, strong project management skills.
  • Well organized, with attention to detail, not afraid of processes.
  • Excellent Collaboration and Communication Skills, ability to build cross-functional relations.
  • Flexibility to adapt to a changing business environment & ability to work in complex set ups.
  • Ability to work independently, self-motivation and passion for learning and development.
  • Fluent English.
  • Readiness to work in a hybrid model: min. 3 working days in the office.

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