Brand Marketing Manager

Do you want to take part in the exciting journey to reach more children with the fantastic LEGO play experience and to develop the brand in Romania, Bulgaria, Israel and Moldova (ROBGIS)? Bring your passion and help to shape the Masterbrand & Occasions agenda - this is an amazing job opportunity you do not want to miss

Core Responsibilities

• Responsibility for driving the strategic agenda behind building LEGO Brand love in ROBGIS BU
• Manage planning and execution of Masterbrand campaigns line with global and ROBGIS BU strategy, keeping a holistic view on the brand health KPIs in our markets
• Lead the In-Season (Holidays) & Other toy shopping Occasion Campaign Planning & drive activation across Marketing & Commercial Planning – bringing together the full LEGO internal & external ecosystem partners
• Drive audience and franchise overarching activities, experiences and storytelling, which fall under Masterbrand & Occasions campaigns
• Safeguard & support broad view and thinking around deploying impactful Shopper Campaigns that support and complement Consumer Campaigns
• Be a central contact and driver for Umbrella Brand Partnerships and support the team to navigate partnership related questions
• Be the voice of Brand Guidelines & fundamentals – playing the role of coach/sparring partner as needed
• Capture existing opportunities for the Brand, ensure that the critical metrics are met, and initiate corrective actions as needed

Play your part in our team succeeding

The role of the Brand Manager is to assure that we have the winning and aligned Brand strategies and plans to further build the brand and LEGO love among consumers and shoppers in ROBGIS BU. You will be playing a key role in securing that we continue to recruit new kids in the LEGO world during key toy shopping occasions and through our Masterbrand campaigns.

Do you have what it takes?

• Brand marketing experience of driving innovative and coordinated marketing campaigns and key go to market plans (preferably from FMCG industry)
• Experience in building international brands on local market is considered an advantage
• Active work experience, applying campaigns in a retail environment, both physical and digital, delivering highly impactful campaigns and successful activations to consumers and shoppers
• Strong background of turning consumer, shopper, and market data & insights into action
• Understanding of all major media marketing and retail channels with a strong view on digital & eCommerce marketing, strong perspective on the latest industry trends and experience in Marketing analytics and performance measurement
• Strong ability to drive strategic direction, important innovation & agile solutions in the context of a global-regional-local set up, being able to co-shape campaign development & gap filling towards local BU needs
• Ability to develop, feedback and trans-create campaigns in both English and Romanian language

#li-ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.