Influencer Marketing Manager – Remote

5 days ago

Bucharest, Bucureşti, Romania Replika Full time €40,000 - €60,000 per year
About Replika

Replika is an AI companion loved by 35M+ users around the world. We're redefining what it means to connect with technology — emotionally, intelligently, and personally. From mobile to VR, we're building an experience that feels less like software and more like someone who gets you.

We've been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast. All for one reason: people connect with Replika in a deeply human way.

We're scaling fast, rebranding with a top design agency, and taking on bold challenges to become the most human AI on the planet.

About this role

We're looking for a strategic and creative Influencer Marketing Manager to help grow Replika's presence through authentic collaborations with creators and influencers across TikTok, YouTube, and beyond. You'll build and manage our influencer marketing channel end-to-end — from discovering the right voices to shaping briefs that inspire content people actually love.

What You'll Be Doing


•Build and manage Replika's influencer marketing strategy, focusing on organic and paid creator partnerships.

•Identify and engage creators who align with Replika's mission and tone, across TikTok, YouTube, and other emerging platforms.

•Craft creative briefs, guide storytelling, and coordinate campaign execution with internal and external partners.

•Track performance metrics and optimize campaigns for reach, engagement, and conversion.

•Collaborate closely with the product and content teams to ensure consistent narrative and brand authenticity.

What We're Looking For


•Proven experience in influencer or creator marketing, ideally within tech, lifestyle, or creative industries.

•Strong understanding of social platforms, creator trends, and audience engagement strategies.

•Excellent communication and relationship-building skills with creators and agencies.

•A data-driven mindset with the ability to balance creativity and measurable impact.

•Passion for storytelling, emerging digital culture, and Replika's mission of meaningful human–AI connection.

What You'll Get


• Competitive compensation.

• Flexible job schedule and generous vacation policy.

• Unlimited access to the latest AI coding assistants.

• No corporate bs.

• Direct impact: Your work on projects will directly impact millions of worldwide users within months.

• Push the boundaries of applied AI in a consumer setting.

•  Fully remote across EMEA.

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