Poultry Business Unit Manager

2 days ago

Bucharest, Bucureşti, Romania Ceva Santé Animale Full time 120,000 - 240,000 per year

Mission of the role:

Define, develop and support the execution of business plan to achieve Ceva ambition 2020 in alignment with

franchise strategy. Lead and ensure strong integration of local sales, marketing & technical services and key

account in order to ensure the optimal execution of the business strategy. Holds responsible to further develop

CEVAs local strategic planning as to gain entrance to the most profitable Animal Health segments, steering the

company towards the accomplishment of its business sales and growth targets.

Responsibilities:

  • Understand and translate changing market dynamics into an actionable strategy and execute it to

accomplished the pre-set objectives determined on the sales & marketing plan.
- Steer high performance sales and marketing teams into the strategy development for individual market

segments, pricing trends reviews, expected geospatial market trends examination etc. while providing

focus on lead generation for the Sales organization.
- Lead the development of new business initiatives while product is in a pilot or launching phase by

amending product design, delivery, packaging etc. based on the input received from trials.
- Monitor the competitive business climate, technology trends and government activities in areas of

company's present and anticipated new products and solutions.
- Account responsible for the specie P&L making any necessary attempt to balance it, taking into

consideration real market trends and optimization of resources and capabilities to increase portfolio

profitability short and medium term.
- Define, implement and manage a Key Account Management multi-disciplinary strategy around key

customers.
- Develop and implement an annual comprehensive integrated marketing, communications, public relations

and promotions plan, holding responsibility for the annual marketing budget.
- Provide support in the execution of the Marketing plan through the development of a marketing database

and by engaging with suppliers whenever required in favour of the marketing programs, advertising

campaigns and other initiatives.
- Work in a consulting capacity with marketing, product and KA managers to produce profitable business

and product plans, taking action to improve systems and processes to maximize business intelligence

Requirements:

1. Work Experience:

Poultry or Animal Health / Former role in Sales, Marketing or Product Management; Proven track record of success and performance of at least 5 years

2. Excellent Leadership skills especially on the following areas:

  • Managing Vision & Purpose
  • Cross Functional Management
  • Strategic Agility
  • Drive for Results
  • Developing People
  • Dealing with ambiguity

3. Sales savvy

  • Planning & Organization Expert
  • Negotiation Expert
  • Commercial Acumen Expert Intermediate Basic Not needed
  • Impact & Influence

4. Market savvy

  • Market Data Collection & Analysis
  • Prepare, justify & execute "Product & Species Mkt. plans"
  • Communication Skills
  • Creativity

5. Languages - excellent in Romanian and English

Your profile :

Education: Degree Veterinary / Medicine / Business Administration/ Finance degree

Masters/ Technical Knowledge:

  • MBA (Desirable)
  • Romanian and Bulgarian market acumen,
  • Strategic Marketing & Sales processes,
  • Digital Marketing, P&L management

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