Poultry Business Unit Manager

Poultry Business Unit Manager

The success of a company depends on the passionate people we partner with.

Together, let's share our talents.

As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.

We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.  

Indeed, Our "Together, Beyond Animal Health" vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.  

As part of our "Diversity, Equity and Inclusion" policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team. 

 

Your
missions :

Mission of the role:

Define, develop and support the execution of business plan to achieve Ceva ambition 2020 in alignment with

franchise strategy. Lead and ensure strong integration of local sales, marketing & technical services and key

account in order to ensure the optimal execution of the business strategy. Holds responsible to further develop

CEVAs local strategic planning as to gain entrance to the most profitable Animal Health segments, steering the

company towards the accomplishment of its business sales and growth targets.

Responsibilities:

1. Understand and translate changing market dynamics into an actionable strategy and execute it to
   
   accomplished the pre-set objectives determined on the sales & marketing plan.
2. Steer high performance sales and marketing teams into the strategy development for individual market
   
   segments, pricing trends reviews, expected geospatial market trends examination etc. while providing
   
   focus on lead generation for the Sales organization.
3. Lead the development of new business initiatives while product is in a pilot or launching phase by
   
   amending product design, delivery, packaging etc. based on the input received from trials.
4. Monitor the competitive business climate, technology trends and government activities in areas of
   
   company's present and anticipated new products and solutions.
5. Account responsible for the specie P&L making any necessary attempt to balance it, taking into
   
   consideration real market trends and optimization of resources and capabilities to increase portfolio
   
   profitability short and medium term.
6. Define, implement and manage a Key Account Management multi-disciplinary strategy around key
   
   customers.
7. Develop and implement an annual comprehensive integrated marketing, communications, public relations
   
   and promotions plan, holding responsibility for the annual marketing budget.
8. Provide support in the execution of the Marketing plan through the development of a marketing database
   
   and by engaging with suppliers whenever required in favour of the marketing programs, advertising
   
   campaigns and other initiatives.
9. Work in a consulting capacity with marketing, product and KA managers to produce profitable business
   
   and product plans, taking action to improve systems and processes to maximize business intelligence

Requirements:

1. Work Experience: 

 Poultry or Animal Health / Former role in Sales, Marketing or Product Management; Proven track record of success and performance of at least 5 years

2. Excellent Leadership skills especially on the following areas:

• Managing Vision & Purpose
• Cross Functional Management
• Strategic Agility
• Drive for Results
• Developing People
• Dealing with ambiguity

3. Sales savvy

• Planning & Organization Expert
• Negotiation Expert
• Commercial Acumen Expert Intermediate Basic Not needed
• Impact & Influence

4. Market savvy

• Market Data Collection & Analysis
• Prepare, justify & execute "Product & Species Mkt. plans"
• Communication Skills
• Creativity

5. Languages - excellent in Romanian and English

Your
profile :

Education: Degree Veterinary / Medicine / Business Administration/ Finance degree

Masters/ Technical Knowledge: 

•  MBA (Desirable)
• Romanian and Bulgarian market acumen,
• Strategic Marketing & Sales processes,  
• Digital Marketing, P&L management