Brand Manager

2 weeks ago

Bucharest Metropolitan Area, Romania De Silva Exclusiv Full time €60,000 - €80,000 per year

The ideal candidate

  • Completed higher education - Marketing specialization;

  • Minimum 3 years experience in a position in the FMCG market;

  • Analytical and synthesis skills;

  • Excellent communication and teamwork skills;

  • Thorough knowledge of market concepts;

  • Creativity, innovation and ease in expressing ideas;

  • Advanced knowledge of English;

  • PC skills (MS Office, Internet, social media platforms);

  • Driving license - category B;

Job description

  • Creation of marketing plans and annual calendar of activities

  • Drawing up and substantiating the marketing budget

  • Planning and implementing marketing programs

  • Defining and managing communication strategy using a variety of media

  • Coordinating advertisers for ATL, TTL and BTL activities (briefing, planning, implementation, monitoring, evaluation)

  • Coordination of brands' social media activity

  • Evaluation of brands' performance through sales reports, market research and proposal of action plans - Market research using as sources: internet, specialized magazines, reports of statistical institutions - INSSE, Nielsen and gathering information from stores where products are sold

  • Creation of reports for the correct measurement of marketing activities and strategic recommendations based on the analysis of ongoing commercial and consumer promotion programs

  • Work with the sales team to create sales and marketing strategy for customers in different channels (modern trade, traditional trade, gas stations), new listing proposals, price recommendations, marketing campaigns suitable for each distribution channel - Create contests and incentive programs for the sales team

  • Supporting the logistics department in the design of packaging for promotions, cross packs, as well as the creation of displays and other promotional materials suitable for each distribution channel

  • Proposal to the sales team of new products suitable for the local market, preparation of all legal requirements, production labelling, creation of a launch plan

  • Maintaining connection and daily reporting of local activity to the supplier through regional sales managers in France, Italy, Switzerland, Germany, Holland, Hungary, Poland, Luxembourg, Austria, USA etc. - visits to modern trade/ TT/petty shops in Bucharest and in the country

  • Organisation of various events for brands, workshops, conferences, presentations, training for the sales force in

  • Representation of the company at various international meetings

  • Communication with external partners on the brands in the portfolio

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