Brand Manager

2 weeks ago

Bucharest, Bucureşti, Romania Nespresso Full time 104,000 - 130,878 per year

Position Snapshot

Cultura de la Nespresso este unica. Suntem pasionati, inovatori si, nu in ultimul rand, orientati spre client.

Daca esti iubitor de cafea premium, pasionat de ceea ce faci, pui mereu clientul pe primul loc si te simti confortabil sa lucrezi cu un brand renumit, atunci ai toate atributele necesare pentru a avea succes.

Suntem in cautarea unui coleg / unei colege in cadrul departamentului de Marketing pentru pozitia de Brand Manager. Aceasta persoana se va alatura echipei Nespresso si va fi responsabila de dezvoltarea, implementarea, evaluarea promotiilor si gestionarea portofoliului de produse B2C pentru cafea, aparate si accesorii.

O zi obisnuita ar decurge astfel:

  • Gestionezi portofoliul de produse B2C de cafea, aparate, accesorii si servicii, prin coordonarea si implementarea lansarilor de produse (forecast cantitati, traduceri texte produs, etichete, pret, comunicare si strategie promotionala).
  • Propui si conduci strategia promotionala anuala – espressoare, accesorii, cafea - pentru B2C in canalele proprii si sustii cu materiale de marketing comunicarea promotiilor.
  • Asiguri imbunatatirea continua prin pre-si post-evaluari ale promotiilor.
  • Coordonezi realizarea cercetarilor de piata si evolutia competitorilor pentru cafea, aparate, accesorii si servicii pentru a sustine strategia locala si planul de marketing.
  • Evaluezi continuu, in colaborare cu Data Analyst, Departamentul Financiar si Departamentele de Vanzari, performanta portofoliului in toate canalele proprii de vanzare, pentru a intelege si initia posibile optimizari.
  • Utilizezi datele si rapoartele furnizate de Nielsen si GFK pentru a analiza tendintele de consum, comportamentul clientilor si performanta brandurilor.
  • Identifici oportunitati de crestere a vanzarilor si a pietei.
  • Sprijini B2C & CRM Manager in luarea de decizii strategice si bugetare
  • Gestionezi si monitorizezi bugetul din cadrul subdepartamentului – budgetul pentru promo, comunicare si research.

Cum poti avea succes?

  • Experienta de Brand Management, minimum 3 ani, preferabil in industria FMCG sau intr-un mediu similar.
  • Familiaritate cu analizele de piata si instrumente de analiza a datelor (de exemplu, Nielsen, GFK).
  • Abilitatea de a interpreta datele de piata si de a face recomandari strategice bazate pe analizele efectuate.
  • Capacitatea de a monitoriza si evalua performanta produselor si campaniilor promotionale.
  • Gandire creativa orientata spre solutii, adaptabilitate la schimbarile din piata.
  • Capacitatea de a gestiona mai multe proiecte simultan si de a respecta termenele limita.
  • Intelegerea principiilor de management al brandului, inclusiv dezvoltarea si pozitionarea acestuia pe piata.
  • Abilitati avansate de project management si coordonare echipe cross-functional pentru implementarea campaniilor.
  • Limba Engleza - nivel avansat

Ce oferim?

  • O cultura care promoveaza incluziunea, diversitatea si inovarea
  • Mediu de lucru international
  • Pachet salarial atractiv
  • Bonuri de masa
  • Bonus de performanta
  • Bonus de Craciun si de Paste
  • Abonament medical pentru angajatii nostri, sotul/sotia si copiii acestora
  • Espressor Nespresso si capsule de cafea lunar
  • Bookster
  • Programe de "Mental health"
  • Zile de concediu in plus care cresc odata cu senioritatea in Nestlé

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