Brand Manager

Job title:Brand Manager

• Location: Bucharest, Romania

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.

Find out more about our mission to bring health in your hands at

About the job:

You'll be driving a global brand and our team is committed to driving its growth through bold ideas, data-driven strategies, and consumer-centric thinking. We work cross-functionally with medical, digital, commercial, and regional teams to ensure our brand not only leads in market share but also in relevance and trust.

You'll be part of a collaborative, agile, and forward-thinking environment where creativity meets executional excellence. We challenge conventions, celebrate innovation, and support each other to deliver impactful brand experiences that improve lives.

Main responsibilities:

• Provide strategic leadership for the brand and manage resource allocation across brand strategies and tactics.
• Identify profitable and relevant brand growth opportunities and allocate budgets accordingly.
• Sign-off on brand ATL and BTL investments.
• Lead, evaluate, and ensure implementation of strategic growth plans to achieve above-market growth and sales/profitability objectives.
• Drive brand analytics, market and competition understanding, and integrated planning processes.
• Execute key initiatives driving brand growth.
• Identify high ROI initiatives to drive best-performing brand activations.

About you:

• University degree in business, marketing, or a scientific discipline.
• Proven experience as a Brand Manager in creating and developing brand strategy.
• Experience in Consumer Healthcare or FMCG companies with a proven track record in marketing positions.
• Strong leadership and project management skills, with a focus on executional excellence.
• Strategic, integrative, and analytical thinking.
• Autonomy and ability to balance long-term strategic priorities with short-term business needs.
• Creative problem-solver who thrives in agile, collaborative environments.
• Fluent in English and Romanian.

Our offer:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully.
• Flexible home office policy
• Competitive compensation package including company car.
• Employee Assistance Program (mental health support, legal and financial consulting).
• Gender neutral paid parental leave as well as volunteer days.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.