Email Marketing Manager

The people at UiPath believe in the transformative power of automation to change how the world works. We're committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

As an Email Marketing Manager, you'll deliver best-in-class email and marketing automation support for both regional and global demand generation campaigns. You'll collaborate closely with cross-functional teams to support a wide range of marketing initiatives, including events, webinars, whitepapers, account-based marketing, and partner programs, while ensuring alignment with corporate brand guidelines and industry best practices.

• Campaign Execution: Implement marketing automation and email best practices to support global demand generation and regional marketing teams

• Campaign Development: Build and deploy campaigns using Marketo, including QA, campaign flow setup, email and landing page creation (from templates), and media tracking

• Email Strategy: Collaborate with Marketing Program Managers to shape email strategies aligned with business goals

• Design & Optimization: Design and refine email campaigns, acting as a strategic advisor and best practices consultant

• Performance Analysis: Analyze and report on campaign performance to improve email effectiveness and marketing impact

• Compliance: Ensure campaigns comply with GDPR and other relevant data protection regulations

• Testing & Optimization: Conduct A/B and multivariate testing on templates, segmentation, messaging, calls-to-action, and timing

• Reporting: Maintain weekly and monthly KPI reports and analyze their impact on overall business and campaign goals

• Brand Alignment: Ensure all campaigns follow brand guidelines and global email standards

• List Management: Build and segment accurate target lists to support campaign objectives

• Program Integration: Verify tracking and program integrations function properly prior to deployment

• Template Customization: Familiarity with HTML/CSS for customizing email templates is a strong plus

• Certifications: Certifications in email marketing or marketing automation platforms (e.g., Marketo Certified Expert) are a plus.

• Experience: Minimum 3 years of hands-on experience with marketing automation platforms: Marketo strongly preferred

• Platform Proficiency: Deep understanding of email marketing platforms and campaign execution

• Analytical Skills: Ability to interpret performance data and translate it into actionable recommendations

• Collaboration: Strong communication and collaboration skills across cross-functional and regional teams

• Technical Aptitude: Comfortable with HTML/CSS for light email template customization

• Regulatory Awareness: Solid understanding of GDPR and email compliance requirements

• Testing Expertise: Proven experience with A/B and multivariate testing strategies

• Strategic Mindset: Ability to think strategically while managing day-to-day campaign execution

• Results-Driven: Track record of delivering measurable results
  through email marketing initiatives.

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Maybe you don't tick all the boxes above—but still think you'd be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can't be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.