Marketing Manager

2 weeks ago

Bucharest, Bucureşti, Romania Casa Frumoasa Stores SRL Full time €104,000 - €130,878 per year

Responsibilities:

The ideal candidate for a
Marketing Manager
role will combine strategic vision with operational excellence. Key qualities and qualifications include:

  1. Marketing Strategy Expertise:
    Strong ability to design and implement integrated marketing strategies (online & offline), aligned with company goals, brand positioning, and revenue objectives.
  2. Leadership Skills:
    Proven experience in managing and motivating a marketing team, delegating tasks effectively, and ensuring successful execution of campaigns.
  3. Luxury & Retail Understanding:
    In-depth knowledge of fashion, luxury, and retail industry dynamics, consumer behavior, and competitor landscape.
  4. Analytical & Data-Driven:
    Ability to analyze performance metrics, customer insights, and ROI to optimize marketing investments.
  5. Creativity & Innovation:
    Skilled in developing unique campaigns, events, and storytelling approaches that reinforce luxury brand values.
  6. Communication & Negotiation:
    Excellent written, verbal, and presentation skills; ability to coordinate with management, partners, agencies, and suppliers.
  7. Adaptability:
    Flexibility in adjusting strategies in response to market trends, customer needs, or business objectives.

Qualifications:

1. Develop and Implement Marketing Strategy:

Build and execute annual and seasonal marketing plans to drive brand awareness, sales growth, and customer loyalty.

2. Brand Positioning & Communication:

Ensure Casa Frumoasa's brand image remains consistent, aspirational, and aligned with global luxury standards across all touchpoints.

3. Campaigns & Events:

Plan and oversee high-impact marketing campaigns, collaborations, and VIP experiences that strengthen the brand presence.

4. Budget Management:

Plan, allocate, and monitor marketing budgets efficiently, ensuring maximum ROI.

5. Digital & Traditional Marketing Integration:

Oversee digital campaigns (SEO, SEM, social media, email marketing)

6. Market Research & Analytics:

Track KPIs, analyze customer insights, monitor competitor activities, and propose data-driven improvements.

7. Stakeholder Collaboration:

Work closely with retail, sales, e-commerce and buying teams to ensure marketing supports overall business goals.

Casa Frumoasa Stores – the largest luxury and fashion retailer in Bucharest.
From the very beginning, Casa Frumoasa has been recognized as a major reference point in exclusivity, lifestyle, and as the premier destination for luxury shopping in Romania.

Created around a unique concept that brings together top designers, sartorial tradition, and bespoke VIP services, Casa Frumoasa offers a distinctive mix that defines the essence of true luxury. Our curated collections include a refined selection of brands such as
Alexander McQueen, Versace, Balmain, FERRAGAMO
, and many others.

Our clients are sophisticated, true connoisseurs of luxury fashion, and highly selective about the brands they value. They place great importance on the experiential, practical, and emotional aspects of luxury throughout their shopping journey, which they are delighted to experience with us.

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