Email Marketing Specialist

About The Role
Are you a performance-driven email marketer with a passion for crafting impactful, personalized campaigns? At Ogooga, we're scaling fast and we need a sharp, AI-savvy Email Marketing Specialist to join our Player Acquisition

team.

This is a hands-on executional role where you'll bring lifecycle strategies to life through high-performing email marketing initiatives. Your mission? Launch timely, optimized email campaigns that acquire, engage, and retain players—while ensuring every message delivers value, clarity, and brand alignment.

What You'll Do

• Deploy & Manage Campaigns: Launch a minimum of 2 promotional emails per weekday in line with the campaign calendar.
• Enhance Copy & Design with AI: Use tools like ChatGPT and Claude to optimize copy, format emails, and quality-check campaign logic.
• Collaborate on Creative: Work with our Email Strategy Lead to refine subject lines, copy, and CTA phrasing for top performance.
• Request & Validate Visual Assets: Ensure banners and headers meet branding and layout specs.
• Track Performance: Monitor results in AWeber and Keitaro, and manually report outcomes until automation is in place.
• Link QA & Troubleshooting: Confirm tracking accuracy and campaign journey functionality across platforms.
• Own List Health: Monitor engagement metrics and manage bounces, unsubscribes, and hygiene practices.
• Get Technical: Support basic HTML/CSS fixes and learn Keitaro link-building and troubleshooting.
• Support Automation Flows: Contribute to setup and optimization of sequences like welcome and reactivation emails.
• Cross-Team Collaboration: Coordinate with design, affiliate, and data teams to align campaign efforts.

What You Bring

• 2–3 years of hands-on email marketing experience.
• Familiarity with AWeber or similar ESPs.
• Basic HTML/CSS for troubleshooting email layouts.
• Understanding of tracking links, UTM/GET parameters.
• Data-savvy: You speak metrics like open rate, CTR, and bounce rate.
• Excellent written communication skills in Romanian & English.

Preferred But Not Required

• Eager to learn reporting tools like AWeber's analytics, MailMeister (internal), and Keitaro dashboards.
• Exposure to the affiliate marketing or gambling vertical.
• Familiarity with email rendering/testing tools.

Bonus: You Speak Fluent AI

• Confident using ChatGPT, Claude, and internal tools to ideate, QA, and refine content.
• Able to write structured prompts (JSON, segmented inputs) for personalization or formatting.
• Use AI for proofreading, tone-matching, A/B testing, and content summarization.
• Bring ideas for streamlining processes through AI—think faster testing cycles and scalable personalization.

Why Ogooga?

What We Bring To The Table

• A fun, flexible, relaxed and inclusive work environment;
• A fast-growing company environment, which also means huge personal growth potential and new, challenging projects to work on;
• Team outings and fun company events;
• Company anniversary and performance bonuses to keep you motivated and happy.
• Medical coverage to to ensure your well-being;
• Paid confidential counseling sessions;
• Budget to spend on Benefits Platform;
• Hybrid work schedule, only 2 days from the office - Bucharest Office;

Why Join Us?

At our company, you'll be part of a vibrant, young team where your insights directly influence our strategic direction in the exciting world of i-gaming. Enjoy a dynamic work environment that values creativity, collaboration, and growth. If you're eager to make a measurable difference and advance your career, apply now

About Us
Founded in 2016, Ogooga is one of the leading online marketing companies in the casino affiliation industry. We collaborate with major casino brands, creating high-traffic websites and driving online exposure using a variety of marketing tools.