Marketplace Strategy Specialist

2 days ago

Bucharest, Bucureşti, Romania beBeeStrategist Full time

We are seeking an experienced Marketplace Strategist to drive revenue and growth across our Amazon, Walmart, and Shopify channels.

About the role:

This is a critical position that involves close collaboration with cross-functional teams such as PPC, Finance, and Brand Management. As Marketplace Strategist, you will be responsible for owning and driving revenue, profitability, and growth across our e-commerce operations.

You will track weekly revenue by channel and identify trends and anomalies. You will also monitor organic vs. PPC sales ratios at ASIN and total levels, evaluate and report on keyword rankings, oversee pricing competitiveness, and adjust strategies accordingly.

Data analysis and reporting are key aspects of this role. You will deliver weekly commercial insight reports to the Head of Growth, conduct monthly performance reviews, analyze P&L health, and evaluate the performance of new product launches and promotional ROI.

In addition to data analysis, you will lead quarterly and yearly profitability reviews by product line and channel, optimize strategic pricing for market competitiveness and profitability, propose and execute data-backed margin improvements and growth strategies, and monitor and report on competitor activities, pricing, and PPC tactics.

Cross-functional collaboration is also crucial in this role. You will align weekly with the PPC Manager to ensure efficient spend and ranking performance, coordinate monthly with Finance to align on profitability and ROI, provide strategic input to content development with the Brand Manager to improve CVR, and contribute to the strategic roadmap with growth and defense initiatives.

Ownership and leadership are also essential skills required for this role. You will own the full P&L across Amazon, Walmart, and Shopify, lead sales forecasting, performance reporting, and post-promotion analysis, and drive YOY revenue and margin growth while supporting new product success metrics.

Requirements:

  • Proven experience managing Amazon, Walmart, or Shopify marketplace channels.
  • Strong analytical skills with expertise in KPI tracking, PnL management, and data reporting.
  • Deep understanding of TACoS, ACoS, CVR, and other key e-commerce performance metrics.
  • Strong knowledge of competitive pricing strategies, promotional planning, and product positioning.
  • Experience working with PPC and cross-functional teams.
  • Excellent communication, strategic thinking, and decision-making skills.

Benefits:

  • Work remotely with flexible hours and a results-driven environment.
  • Competitive salary.
  • Be part of a growing, product-driven brand with a strong market presence.
  • Opportunity to make a real impact on global operations and expansion.
  • Collaborate with a passionate and supportive team.

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