Brand Manager NALA

2 weeks ago

Bucharest, Bucureşti, Romania NALA Natural Cosmetics Full time €104,000 - €130,878 per year

Company Description

NALA Natural Cosmetics is a natural cosmetics company operating its own stores under the NALA brand, expanding into the Central and Eastern Europe region. We are dedicated to providing high-quality, natural beauty products that enhance the well-being of our customers. Our company values innovation, sustainability, and customer satisfaction as we continue to grow and reach new markets.

Key Responsibilities

1. Product & Innovation

·       Conduct market research and analysis,
providing insights for new products (trend analysis, gap analysis, price benchmark)

  • Develop
    detailed briefs
    for each new product in the portfolio, from concept to production and launch.
  • Identify and define
    hero products
    that will drive brand growth.

·       
Portfolio optimization
decisions (line extensions, discontinuations, reformulations).

2. Packaging & Compliance

  • Oversee creation and updates of
    labels for both new and existing products
    , ensuring compliance with EU cosmetic regulations and alignment with brand identity.
  • Partner with suppliers and designers to deliver packaging that is both compliant and follows the brand guidelines.

3. Brand Communication & Marketing

  • Ensure consistent brand identity across all offline, digital, and social media touchpoints.
  • Collaborate with e-commerce & loyalty teams on campaigns, newsletters, and online promotions.
  • Coordinate the Influencer Marketing Program – provide insightful briefs and measure performance of the creators.

·       Supports new market entries with launch campaigns and retail activations.

4. Retail & Trade Marketing

  • Design and execute retail activations, POSM, and promotional campaigns in stores.
  • Manage suppliers, designers, and budgets for POSM projects, brief creation
  • Prepare briefs and find suppliers/designers for any POSM project.
  • Support franchisees and new market openings with tailored activations.
  • Track ROI of activations and provide weekly/monthly performance reports.

For you to be part of our team, it is essential to own:

  • Bachelor's degree in Marketing, Business, or a related field;
  • 3-5 years proven experience as a Brand Manager, preferably with direct to consumer brands, retail or similar in cosmetics or FMCG preferred
  • Strong Project Management skills.
  • Strong knowledge of
    AI tools for consumer and product research
    is a plus.
  • Proven skills in
    sales analysis, portfolio management, and pricing strategy
    .
  • Experience with
    POSM development, retail activations, and digital campaigns
    .
  • Detail-oriented with
    packaging & label compliance knowledge
    .
  • Strong analytical abilities paired with a creative mindset and good communication skills.
  • Knowledge of current marketing trends and best practices;
  • Fluency in English; Spanish or other European languages are a plus.


What We Offer:

  • A creative brand expanding across Europe
  • Friendly, collaborative work environment with remote flexibility
  • Access to cutting-edge platforms and tools
  • Training in AI, Ads, and Content Strategy
  • Discounts on brand products and performance bonuses

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