Digital Marketing Specialist

5 days ago

Bucharest, Bucureşti, Romania Casa Frumoasa Stores SRL Full time

We are looking for a results-driven Digital
Marketing Specialist
with proven experience in
e-commerce environments
and hands-on exposure to at least one major platform such as
Shopify, WooCommerce, Magento, etc
. The ideal candidate understands how to drive digital performance, optimize customer journeys, and manage API-driven integrations (feeds, analytics, marketing tools) that enhance operational efficiency and campaign accuracy.

Key Responsibilities:

  • Develop, execute, and optimize digital marketing campaigns across multiple channels (paid, social, email, SEO).
  • Manage day-to-day marketing operations for our online shop.
  • Collaborate with internal and external teams to ensure accurate product data, pricing, and content consistency across all online touchpoints.
  • Work with APIs and third-party integrations (feeds, analytics, advertising platforms, ERP) to ensure seamless data flow and accurate tracking.
  • Monitor campaign performance and deliver clear, actionable insights based on KPIs and analytics tools.
  • Support brand-building initiatives through compelling content, storytelling, and consistent brand messaging.

Requirements:

  • Minimum 2–3 years of experience in a digital marketing or e-commerce role.
  • Practical experience with at least one major online retail platform:
    Shopify, WooCommerce, or Magento
    .
  • Comfortable working with APIs, product feeds, and marketing integrations.
  • Strong understanding of performance marketing, analytics, tracking, and attribution models.
  • Solid knowledge of Google Ads, Meta Ads, email automation tools and SEO best practices.
  • Data-driven mindset, excellent communication skills, and strong attention to detail.
  • Ability to work cross-functionally, manage multiple projects, and meet deadlines.
  • Familiarity with CRM or loyalty program tools.

What We Offer:

  • Opportunity to work in a fast-growing retail environment with premium products.
  • A collaborative team, modern tools and continuous learning opportunities.
  • Competitive salary and performance-based incentives.

If you are passionate about digital marketing and e-commerce, and want to be part of a dynamic environment where your work directly impacts business growth, we would love to meet you.

Casa Frumoasa Stores – the largest luxury and fashion retailer in Bucharest. From the very beginning, Casa Frumoasa has been recognized as a major reference point in exclusivity, lifestyle, and as the premier destination for luxury shopping in Romania.

Created around a unique concept that brings together top designers, sartorial tradition, and bespoke VIP services, Casa Frumoasa offers a distinctive mix that defines the essence of true luxury. Our curated collections include a refined selection of brands such as Alexander McQueen, Versace, Balmain, FERRAGAMO, and many others.

Our clients are sophisticated, true connoisseurs of luxury fashion, and highly selective about the brands they value. They place great importance on the experiential, practical, and emotional aspects of luxury throughout their shopping journey, which they are delighted to experience with us.

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