E-commerce Lead Ukraine

2 weeks ago


Bucharest, Bucureşti, Romania Opella Full time €40,000 - €80,000 per year

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at ​

About the opportunity

Sanofi is committed to bringing innovative self-care solutions to people all over the world to manage their personal health so they can live healthier, fuller lives.

The purpose of this role is design and implementation of the sales & marketing strategy for the CHC portfolio in order to achieve profitable growth. The result of the actions is an increase in sales and market share in the online channel and better brand exposure in online pharmacies. The eCommerce presence strategy is created as part of a brand marketing strategy approved by the superiors.

Your main responsibilities:

- Full responsibility for eCommerce channel performance: net sales, sell-out, market shares

- Close cooperation with omnichannel KAMs, digital, marketing and other departments

- Supervising the activities of Pharmaceutical Representatives and KAMs in activities with online pharmacies

- Preparation, implementation and evaluation of promotional plans in online pharmacies

- Co-preparation, implementation and evaluation of brand campaigns in eCommerce channel, including: on-site, off-site and E2E campaigns.

- Support for Key Account Managers and Pharmaceutical Representatives in building relationships with existing and new retailers

- Responsibility for maintaining the agreed level of GtN expenses and positive P&L of clients, and optimization of marketing activities in order to maximize their effectiveness

- Implementation of the strategy in line with the goals set for UA at the local and global level in the area of sales results and Market Share of brands in the online channel

- Implementation of content materials for online pharmacies in order to increase the attractiveness of product cards and coordinating cooperation with agencies

- Preparation of market analysis as part of ongoing e-marketing projects

- Tracking the activities of the competition and market trends

- Representing Sanofi CHC in collaboration with global structures to report local performance and transplant best practices from other markets

- Representing Sanofi CHC in collaboration with omnichannel pharmacies, pure players and marketplaces.

- Organizing trainings for the sales team to increase competences in the area of online sales

- Organizing training for the marketing team in order to increase competences in the field of preparing materials and strategies for online activities

About you:

- University degree

- At least 3 years' experience of sales, 2 years in e-commerce and track record of growing and developing those channels

- Experience in pharma industry will be an asset

- Knowledge of e-commerce / digital

- Commercial mindset, outcome obsessed, focusing on short and long-term results

- Project management skills

- Self-driven, highly motivated

- Experience in driving strong customer partnerships

- Analytical and strategic thinking, creativity

- Presentation and organization skills

- Fluent English and native Ukrainian

- Looking in the future and searching for new solutions

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

#LI-HYBRID #LI-ONSITE



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