Sr Brand Manager Oncology

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Sr Brand Manager Oncology

Job Summary

As a Sr Brand Manager Oncology, you will be responsible for developing and executing comprehensive marketing strategies to drive the growth and success of our oncology portfolio in Romania. You will be a key leader in shaping the brand's trajectory, ensuring market leadership and patient access to innovative therapies.

Job Responsibilities

* Develop and implement strategic brand plans for assigned oncology products, including market analysis, competitive landscape assessment, and identification of growth opportunities.
* Lead the launch planning and execution for new oncology products or indications, ensuring successful market entry and uptake.
* Manage the full marketing mix, including promotional campaigns, digital marketing initiatives, medical education programs, and patient support services.
* Collaborate closely with cross-functional teams including medical affairs, sales, market access, regulatory, and global marketing to ensure alignment and integrated execution of brand strategies.
* Monitor market performance, analyze sales data and key performance indicators (KPIs), and adjust strategies as needed to achieve business objectives.
* Develop and manage the brand budget, ensuring efficient allocation of resources and adherence to financial targets.
* Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and patient advocacy groups within the oncology community.
* Ensure all marketing activities comply with relevant industry regulations, company policies, and ethical guidelines.
* Provide leadership, mentorship, and guidance to junior marketing team members if applicable.
* Present brand performance updates and strategic recommendations to senior leadership.

Job Qualifications

* Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field. An MBA is a plus.
* Minimum of 5-7 years of progressive experience in pharmaceutical marketing, with a significant portion in oncology.
* Demonstrated success in developing and executing brand strategies, preferably including product launches.
* Strong understanding of the Romanian healthcare market, including reimbursement landscape and regulatory environment.
* Excellent analytical skills with the ability to interpret complex market data and translate insights into actionable strategies.
* Proven ability to work effectively in a matrixed organization and lead cross-functional teams.
* Exceptional communication, presentation, and interpersonal skills.
* Fluency in Romanian and English (written and spoken) is required.
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
* Ability to travel as required to attend conferences, meetings, and engage with stakeholders.

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