Sr Brand Manager Cardiometabolic

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Sr Brand Manager Cardiometabolic

This is a unique opportunity to shape one of the most dynamic frontiers in cardiometabolic health, the GP ecosystem and the future launch of oral obesity therapy. As Brand Manager, you will design and drive the strategy that expands our primary care footprint, orchestrate cross-functional execution, and build the narrative around a first-in-class oral obesity therapy. This role is for someone who thrives in complexity, sees patterns before others do, and wants to leave a visible mark on how we transform care in Romania.

Job Responsibilities

• Strategic Brand Management

• Develop and implement comprehensive brand plans, including market analysis, segmentation, positioning, messaging, and lifecycle management strategies for assigned cardiometabolic products.

• Marketing Program Development & Execution:

• Lead the creation and execution of innovative marketing campaigns across various channels (digital, professional, patient-focused), ensuring alignment with brand strategy and regulatory guidelines.

• Market & Competitive Intelligence: continuously monitor market trends, competitive activities, and customer insights to identify opportunities and threats, and adapt brand strategies accordingly.

• Cross-Functional Collaboration: work closely with sales, medical affairs, market access, regulatory, and global marketing teams to ensure seamless execution of brand strategies and achievement of business objectives.

• Budget Management: manage and optimize marketing budgets, ensuring efficient allocation of resources and demonstrable return on investment.

• Performance Monitoring & Analysis: track, analyze, and report on key performance indicators (KPIs) for brand performance, identifying areas for improvement and making data-driven recommendations.

• Stakeholder Engagement: Builds and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, patient advocacy groups, and other external stakeholders.

• Team Leadership & Development: potentially mentor and guide junior marketing team members, fostering a culture of high performance and continuous learning.

• Compliance: ensure all marketing activities adhere to internal policies, industry regulations, and ethical guidelines.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field required. Master's degree (MBA) preferred.

• Experience: minimum of 5 years of progressive experience in pharmaceutical marketing

• Industry Knowledge: in-depth understanding of the Romanian pharmaceutical market, healthcare system, and regulatory environment.

• Strategic Thinking: proven ability to develop and execute complex marketing strategies that drive brand growth and market share.

• Analytical Skills: strong analytical capabilities with the ability to interpret market data, identify trends, and make informed business decisions.

• Communication & Presentation Skills: excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse audiences.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and deliver results in a fast-paced environment.

• Collaboration & Influence: strong interpersonal skills with the ability to build effective relationships and influence cross-functional teams.

• Digital Marketing Acumen: experience with digital marketing strategies and tools within the pharmaceutical industry.

• Language: fluency in both Romanian and English is essential.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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