Shopper Marketing Manager

14 hours ago

Bucharest, Bucureşti, Romania Opella Full time 33,600 - 80,000 per year

Location: Romania | Full-time | Consumer Healthcare

At Opella, we believe health belongs in everyone's hands.
We're a global self-care challenger with one of the purest and largest portfolios in the Over-The-Counter (OTC) and Vitamins, Minerals & Supplements (VMS) market. With over 100 trusted brands and a team of 11,000 passionate people, we're on a mission to make self-care simple and accessible for over half a billion consumers worldwide.

We're proud to be B Corp certified in multiple markets, and we're committed to healthier people and a healthier planet. Join us and be part of a purpose-led organization where your ideas, your voice, and your wellbeing matter.

Your Mission
As
Shopper Marketing Manager
, you'll be at the heart of our retail strategy—driving shopper engagement, brand visibility, and commercial success across Romania. You'll collaborate cross-functionally to bring our brands to life in-store and online, ensuring every consumer touchpoint is impactful and aligned with our values.

Key Responsibilities

  • Develop and implement long-term shopper strategies aligned with brand goals and commercial priorities.
  • Lead innovative in-store programs and off-shelf activations to drive awareness and conversion.
  • Collaborate with Brand, Sales, Trade & Revenue, Legal, and Medical teams to deliver integrated campaigns.
  • Manage the national retail marketing calendar and ensure seamless execution across channels.
  • Use shopper analytics and market insights to inform strategy and optimize performance.
  • Own the shopper marketing budget and ensure effective allocation across touchpoints.
  • Report campaign results and insights to internal and external stakeholders, driving continuous improvement.

What You'll Bring

  • University degree in Marketing, Business, or related field.
  • 3+ years' experience in shopper, trade, or customer marketing—ideally in Consumer Healthcare or FMCG.
  • Proven track record of driving market share growth through strategic retail initiatives.
  • Fluency in English and Romanian (written & spoken).
  • Strong analytical skills and ability to turn data into actionable insights.
  • Creative mindset with a passion for problem-solving and innovation.
  • Collaborative spirit with the ability to influence and build relationships across teams.

What We Offer

  • A diverse and inclusive international work environment where you can thrive.
  • Flexible home office policy and a contract of employment.
  • Attractive benefits package including company car and mental health support.
  • Gender-neutral paid parental leave and volunteer days.
  • Access to internal career development tools and global mobility opportunities.

Ready to bring health into more hands?
Apply now and help us shape the future of self-care.

Learn more about our mission

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