Marketing Director – DIY

3 days ago

Bucharest Metropolitan Area, Romania Antal International Full time 60,000 - 120,000 per year

About Our Client

Our client is a leading Romanian omnichannel retailer in electronics, home-appliances, IT & multimedia. They operate a national store network plus a powerful online platform.

They emphasise making technology accessible to all customers, while integrating digital and physical retail experiences.

They have a strong foundation in retail, and the DIY / home improvement category is an established part of their offering.

Responsibilities

  • Develop and execute 12- and 36-month marketing roadmaps for the DIY/home-improvement category.
  • Conduct consumer research and segmentation to identify DIY behaviours, triggers and pain-points.
  • Define positioning, messaging and value propositions for homeowners, hobbyists and trade users in the DIY space.
  • Plan and deliver integrated campaigns across digital, social, influencer, POS, events and in-store channels.
  • Collaborate with merchandise/product teams on assortments, bundling, pricing and launches specific to DIY/home-improvement.
  • Leverage an omnichannel retail model (online + in-store, click-&-collect, demo/workshop zones) to maximise reach and conversion.
  • Build and manage CRM and loyalty programmes to increase repeat purchase and customer lifetime value.
  • Set and monitor KPIs (category revenue growth, traffic uplift, online conversion, new-customer acquisition, repeat rate) and report on performance.
  • Manage the marketing budget for the category and optimise spend for maximum impact.
  • Lead a small team of marketing specialists and handle external agencies and vendors.
  • Stay current with market trends in DIY/home-improvement (tools, smart-home, renovation, garden) and track competitor activity.

Requirements

  • 8-10 years of marketing experience, including at least 3-5 years in DIY, home-improvement, tools, building supplies or a related retail category.
  • Proven track record of growing a category in a retail or omnichannel environment.
  • Experience executing integrated marketing across digital, physical stores and events.
  • Strong understanding of consumer journeys, segmentation and behaviour in DIY/home-improvement contexts.
  • Data-driven mindset: ability to set KPIs, analyse results and adjust tactics.
  • Leadership experience: managing a team, working cross-functionally, collaborating with agencies and vendors.
  • Fluency in Romanian and English (written and spoken).
  • Experience with CRM/loyalty programmes, omnichannel retail journeys and budget management.
  • Bachelor's degree in Marketing, Business or related field; advanced qualification (MBA or similar) is a plus.

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