Marketing Manager

Job Advert
Are you an experienced Marketing Manager
skilled in leading marketing initiatives to drive customer acquisition, retention, and overall business growth? If so Visit by GES would like to hear from you.

Job Summary:
The Marketing Manager will be responsible for crafting and executing Visit's marketing strategy, refining brand positioning, developing marketing materials, and overseeing PR activities. This role will involve close collaboration with Product management, and sales teams to understand the competitive landscape, buyer behaviour, and key decision-making criteria. The Marketing Manager will lead marketing initiatives to drive customer acquisition, retention, and overall business growth.

Who We Are
About Visit: Visit is a leading event technology platform designed to simplify event management for organizers and enhance experiences for attendees. Our suite of products offers end-to-end solutions, covering the entire event lifecycle with a seamless and value-driven approach. As we continue to grow, we are looking for a dynamic and strategic Marketing Manager to help reposition Visit, develop our marketing strategy, and drive our growth initiatives.

What will you do?
Key Responsibilities

• Marketing Strategy & Brand Positioning:
• Develop and implement a comprehensive marketing strategy aligned with Visit's business goals.
• Reposition Visit in the market to strengthen brand awareness and differentiation.
• Market Intelligence & Competitive Analysis:
• Analyze the competitive landscape to understand market trends, competitor positioning, and industry shifts.
• Conduct research to identify target buyers, their purchasing behavior, and key decision-making factors.
• Translate insights into actionable marketing and sales strategies
• Product Messaging & Buyer Persona Development:
• Work closely with product management to craft compelling messaging that resonates with target buyers.
• Document and analyze the buyer's journey, identifying key touchpoints and information sources.
• Implement findings into marketing and sales processes to enhance customer engagement.
• Marketing Planning & Execution:
• Develop and oversee the execution of marketing plans, including key activities, campaigns, and budget allocation.
• Ensure marketing initiatives drive both customer retention and new customer acquisition.
• Assess and report on the effectiveness of marketing programs, optimizing strategies as needed.
• Product Launches & Campaigns:
• Plan and execute product launches and feature releases, coordinating cross-functional teams for smooth implementation.
• Develop and manage go-to-market strategies that align with business objectives.
• Sales Enablement & Support:
• Collaborate with sales teams to provide training, tools, and collateral to enhance their effectiveness.
• Develop sales materials, including case studies, presentations, and product guides.
• Ensure sales teams understand buyer challenges and how Visit's solutions address them.
• Content Development & PR Activities:
• Create engaging product content such as case studies, blog posts, videos, and website copy.
• Manage PR efforts to enhance Visit's brand visibility and industry presence.
• Work with external agencies and partners to execute campaigns and media outreach.

About you

• Team Player
• 5+ Yrs of Marketing Experience
• Excellent Communications Skills
• People Oriented
• Curious

The opportunity
This is an opportunity to make this role your own. It is a brand new role and a rare chance to make your mark in this small division of our global business. This role will involve some international travel.

Salary
Competitive