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Senior Brand Manager M/F

2 weeks ago

Bucharest, Bucureşti, Romania Haleon Full time €40,000 - €80,000 per year

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness?  If so, this Product Brand Management Cx Manager role could be an exciting opportunity to explore.

As a Senior Brand Management Cx Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

About the role

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following :

  • Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights

  • Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams

  • Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items

  • Support and mentor junior marketing associates on the marketing team

  • Manage brand equity through successful deployment and localization of global toolkits

  • Drive innovation strategy through flawless execution of global innovation vision board

  • Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region's needs are addressed within the global matrix

  • Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs

  • Collaborate with the sales team to drive strong customer engagement and in-store support

  • Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Profile

Qualifications and skills

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor's degree

  • Experience in leading people in both project-based and day-to-day situations

  • 5 or more years of brand marketing experience in Consumer Products, in Over-the-Counter (OTC) marketing or FMCG

  • Experience delivering insights-based consumer communications and brand share growth

  • Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

If you have the following characteristics, it would be a plus:

  • Master's degree

  • Strong financial capabilities and business acumen

  • Experience working in a fast paced, entrepreneurial environment

  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.